Essay about Transformation Augustines Journey to...

You prompt us yourself to find satisfaction in appraising you, since you made us tilted toward you, and our heart is unstable until stabilized in you. Quintessentially, this quote from Confessions symbolizes Augustine’s perilous journey towards Christianity. Although appearing earlier in what is colloquially known as the â€Å"first autobiography†, Augustine expounds on this very idea throughout his writings. Whether that includes his attraction and disdain for Manichaeism or his affinity with Neo-Platonism, one could argue this quote acted as the foundation of his inquisitions of these pre-modern dogmatic sects. Augustine, despite his perils with intellectual paradoxes, sought to understand these rigid entities that seemed to have variant†¦show more content†¦During that time, not only did he face numerous bouts of â€Å"soul searching,† he also engaged in intellectual examinations of events often viewed as acts of dissidence. Whether by acting out his erotic desires or by playful thievery, Augustine delved into examining the nature of sin as a means of understanding man’s true intentions with every action. As Augustine discussed and acted out his sexual desires, he stood firm to his idea that he did it out of an innocent need for love. In addition, Augustine’s pear theft acted as a means of showing that one who commits a criminal offense may not fully understand all of the implications it may hold for that person. We begin Augustine’s attraction to Manichaeism with his travels to Carthage. His initial reaction to Carthage was shock, due to the citizen’s audacious affinity towards things which distracted them from God’s benevolence. One prominent example of this was their affinity towards theatre acts which depicted scenes of enjoying things irrelevant to how one should love God. Although this struck Augustine as quite odd, he nonetheless enjoyed these theatrical acts, often positively remarking about scenes of immense sadness and depression. He came to question whether or not pity, as shared by the citizens of Carthage, was meant as an indication to what his life should represent. This book, however, urges philosophy uponShow MoreRelatedWhile St. Augustine’s autobiography is not comparable to the poetic dream vision of Inferno, the600 Words   |  3 PagesWhile St. Augustine’s autobiography is not comparable to the poetic dream vision of Inferno, the theological background of the two works is nearly identical. Dante the character of Inferno, like Augustine in Confessions, is a homo viator, a spiritual wanderer on earth; Dante the poet believes that the soul’s sinful state leads to retribution in Hell. The significance of both works benefit in understanding the journeys of man in his quest for a more spiritual association, the faults Dante and AugustineRead MoreAugustine s Confessions By Augustine1137 Words   |  5 PagesConfessions, Augustine tells his entire life story leading up to his conversion to Christianity. Throughout his life, he experiences a vast amount of events, both that had major impacts and minor impacts. In the Confessi ons, Augustine called these events â€Å"episodes. The episodes supported his transformation of who he was into who he wanted to be after his conversion to Christianity. Certain episodes in Augustine’s life led to inspiring moments, while others lead to grief and pain. One of the mostRead MoreBorn Into Families Without Great Wealth Or Notable Prestige1599 Words   |  7 Pagesstudied the religious climate of their generations and experienced transformations in their lives bringing about personal spiritual enlightenment. Affected by the state of the church, Christianity, and their moral indiscretions, both Dante and Augustine wrote responsively towards their personal beliefs and values shaped by distinctive circumstances. The compositions of Confessions and The Divine Comedy highlight the spiritual journeys of these two authors. In addition, these compositions provide anRead MoreEssay about Reflecting on St. Augustine at ACS1475 Words   |  6 PagesMaturing as a person, w hether it is physical, emotional, spiritual, or intellectual require a person to change and transformation these changes can vary in when or how they take place. While growing up, people change their perspective and gain new insights about new experiences. In â€Å"The Confessions,† readers see St. Augustine struggle with the question of â€Å"Who am I?† while figuring out his belief in God. The mission of Villanova University is to help create â€Å"thoughtful, intellectually-curious, andRead MoreSt. Augustine s Confessions And Dante s Inferno1746 Words   |  7 PagesIn St. Augustine’s Confessions and Dante’s Inferno, the central characters in their respective narratives are presented a message from which induces distinct reactions. More importantly, their reactions are reflections of their perspective concerning the Christian outlook towards life and passion. In Book VIII.xi (29) the reader finds St. Augustine in a state of despair and anguish because of his ongoing internal struggle between his mind and body. Afterwards, he undergoes a surreal experienceRead MoreSaint Augustine s Life Of Augustine1679 Words   |  7 Pagesown life is testimony to this as God s love is seen in each stage he went through along his journey back to the truth (Pusey, 2014). Throughout the entire book Augustine uses philosophical and theological reasoning; he also includes an exegesis of biblical scripture. In the first nine books are written as an autobiography where he passionately recounts the events in his life that led to his transformation. Starting with his birth he writes openly about many of his sins and ties to false religionsRead MoreHistorical Writings Of The Early Middle Ages : Origins And Development Of Early Biographies And Hagiographies1835 Words   |  8 Pages(161-565 CE) to the early middle ages the origins and development of early biographies and hagiographies were beginning to occur and transform. In this essay, I will argue how and why people wrote biographical writings by referring to the works of Augustine’s Confessions, Einhard’s Life of Charlemagne and the hagiography, Perpetua. First of all, it is important to remember that biographical writings at first were regarded as a mere way of writing down history. Focusing on one individual’s life eventsRead MoreThe Apostle Paul, Saint Augustine Martin Luther Essay3381 Words   |  14 Pagesfollowers of Jesus with unequaled religious zeal. His orthodoxy, and it alone, was the reason for his hostility to Christ and his zeal as a persecutor (Bornkamm 15). He attempted to do what he could to destroy the church of God. It was on a journey to Damascus to arrest followers of Christ that Pauls life was changed forever. He experienced an intense light that blinded him, and he heard a voice that said, Saul, Saul, why do you persecute me? Saul asked, Who are you, Lord? The reply came

Transformational Leadership And Its Impact On Leadership

As Northouse (2015) explained, transformational leadership is a process that can change and transform the emotions, values, ethics, standard, and long term goals of the people. It also involves transforming followers to accomplish more than what is expected of them. The four factors that are closely associated with transformational leadership includes being an idealized influence or charisma leaders who act as strong role models, have a high standard of moral and ethical conduct, and deeply respected by his or her followers. A leader who can inspire and motivate their followers to be part of a shared vision of the organization. A leader who can also stimulate followers to become more creative and innovative, and provide the necessary coaches and advice to the followers (p.167). Authentic leadership is a leadership style that is transparent, morally grounded, and responsive to people’s needs and values. A leader that has the genuine desire to serve others and lead from their core values of doing the right thing, established a process of trusting relationship with others, shows self-discipline to reach his or her goals and keep everyone accountable (George, 2003). A leader that based on life’s experience and the meaning he or she attaches to those experience. Servant leadership also focuses more on the need of followers, empower followers, and help them to develop their full human capacity (Northouse, 2015). A leadership that have the mindset of serving others first beforeShow MoreRelatedTransformational Leadership Style And Its Impact On Organisation Performance1749 Words   |  7 Pagesinformation available on transformational leadership style and its impact on organisation performance. Many scholars have written about the success of transformational leadership style however, in healthcare system the concept of transformational leadership is yet to be explored more. According to (Dignam, Duffield, Stasa, Gray, Jackson, Daly 2012) transformational leadership is an approach by which individuals and social systems are changed. The main objective of this leadership style is to introduceRead MoreTransformational Leadership And Its Impact On The Organization s Potential845 Words   |  4 PagesLeadership can be defined as the action of inf luencing and guiding individuals and organizations. Good leadership can be accomplished through a variety of techniques and styles. Transformational leadership seeks to change and engage followers and the organization by creating a compelling vision, strategy, and culture. Ultimately a â€Å"transformational leader motivates followers to achieve their potential and the organization’s potential† (Weiss, 2015). Throughout history great leaders have helped shapeRead MoreThe Impact Of Transformational Leadership On Employee Performance And Their Core Job Characteristics1285 Words   |  6 PagesBurns, the man who first introduced the idea of Transformational leadership defined it as follows, â€Å"leaders and followers help each other to advance to a higher level of morale and motivation.† Burns, J. M. (1978). Leadership. New York: Harper Row. Summary: The author of this article is Bacha, Eliane she is a well-respected professor of HRM OB at SKEMA business school. This article is entitled, â€Å"The relationship between transformational leadership, task performance and job characteristics† (BurnsRead MoreThe Impact Of Transactional, Transformational And Laissez Faire Leadership Styles On Organisational Performance1556 Words   |  7 PagesDoes leadership make a difference to organisational performance? Leadership is commonly equated with positions of power, influence and status. However, leadership can be seen at all levels of an organisation, not just a person or group of people in a superior position. The influence of leadership on organisational performance is a common topic of interest. There are a number of leadership styles that influence an organisations performance when implemented. The type of leadership style used withinRead MoreThe Motivational Factor Behind Transformational Leadership1397 Words   |  6 Pages Leadership in Business Group #1 OLS 252 Dr. Yang In this article, the researcher intends to address the motivational factor behind transformational leadership. The study indicates that transformational leadership has a direct relationship with motivating employees in a workplace if well implemented. The study also reveals how managers can achieve the above theory in a place of work. According to Grant, engagement in charismatic and visionary behaviors motivates followersRead MoreTransformational Leadership And The Quality Of Lateral Communication Within Healthcare932 Words   |  4 PagesLeadership Style Leaders have a profound effect on employee performance because they shape workers’ perceptions of the working environment. Consequently, some leadership styles are more effective with meeting particular objectives. Although personal attributes dictate a leader’s natural leadership style, effective leaders recognize the benefits and limitations of each style, understand the impact a style will have on the organization’s environment, and are capable of developing and incorporatingRead MoreThe Leader s Ethical Values Influence Leadership Style Essay1658 Words   |  7 Pagesif you discovered that ethics and leadership style are correlated? The leaders come from various industries for instance, public, private, government, and non-profit/for-profit. The leader’s ethical values influence leadership style. The research suggests that the transformational leadership style is established on deontological ethics whereas transactional leadership is based on teleo logical ethics. Leader values and transformational/ transactional leadership suggest that a divergent set of ethicalRead MoreThe Relationship Between Transformational Leadership And Job Satisfaction Essay1480 Words   |  6 PagesTRANSFORMATIONAL LEADERSHIP AND JOB SATISFACTION Salve Aguilar West Coast University Pathophysiology Ms. Joni Gaynor October 9, 2015 Introduction This paper examined the relationship of transformational leadership behaviors and job satisfaction. In reference to the literature review articles, different studies and surveys were performed and conducted to determine the influence of transformational leadership to nurses’ perception. The findings showed that the relationship of transformationalRead MorePrincipals Leadership Style Indirect Influence Studentssuccess1365 Words   |  6 PagesResearch Paper Does principal’s leadership style indirect influence students’ success in elementary schools? Introduction The leadership style of school’s principals in U.S. elementary schools plays an indirect role in the academic success of students when is implicit a transformational approach in the principal’s behavior. I mentioned indirect impact, because the truly direct impact is toward the teachers, which, as a transitivity effect, impact as well the academic achievement of their studentsRead MoreTransformational Leadership : The New Leadership Paradigm1344 Words   |  6 Pagesâ€Å"Transformational Leadership: The New Leadership Paradigm† Boosting morale, increasing motivation, and elevating job performance of followers are all dynamics of a transformational leader. Transformational leadership can be defined as a leader’s approach to nurture and empower followers. This type of a leader exhibits charismatic and visionary tendencies. As its name suggests, a transformational leader transforms and changes people. The emergence of transformational leadership as an approach

Capote, Truman. In Cold Blood Essay Example For Students

Capote, Truman. In Cold Blood Essay Capote, Truman. In Cold Blood Essay. New York: Random House, 1965. 343 pages. Summary. In Cold Blood is the true story of a multiple murder that rocked the small town of Holcomb, Kansas and neighboring communities in 1959. It begins by introducing the reader to an ideal, all-American family, the Clutters Herb (the father), Bonnie (the mother), Nancy (the teenage daughter), and Kenyon (the teenage son). The Clutters were prominent members of their community who gained admiration and respect for their neighborly demeanors. We will write a custom essay on Capote, Truman. In Cold Blood specifically for you for only $16.38 $13.9/page Order now After being introduced to the Clutter family, the reader becomes acquainted with Dick Hickock and Perry Smith. The two were former inmates who met in prison. After their release, the men meet up for what Dick calls Aa perfect emailprotected As it turns out, Dick=s cell mate had worked for the Clutters some years earlier and suggested to Dick that he check into employment at the Clutters= farm because the Clutters were such friendly, kindhearted people. The more Dick learned about the Clutters, the more he considered seeking fast cash as opposed to employment. During the trial in the last chapter of the book, however, Dick admitted that his sexual interest in teenage girls was the most powerful force in his decision to invade the Clutters= home. (Perry stopped him from harming Nancy.) Finally, the killers were identified by Dick=s former cell mate and tracked down in Las Vegas. In the time leading up to their arrest, the reader is offered greater insight into the characters of the two men. Because Perry opposed Dick=s crude behavior and showed compassion for the people Dick intended to harm or slight, we are left to feel a bit of sympathy for him. It becomes tempting to see Dick as the manipulative leader and Perry as the helpless follower. After the suspects were taken into custody, Perry eventually confessed that he had killed Herb, Bonnie, Nancy, and Kenyon tied each of them up, made sure they were comfortable, then shot each of them in the head with a shotgun. In addition, it was Perry who cut Herb=s throat. Though Dick didn=t actually pull the trigger or hold the knife, he shined the flashlight into the faces of the victims as Perry killed them. Both men were found guilty of 4 counts of premeditated murder, and each was sentenced to death. While awaiting their executions, they appealed several times, losing each time, but managing to have their execution dates postponed. They were finally executed (by hanging) in April of 1966. Genre, structure, persona, and style. In Cold Blood is one of the first successful nonfiction novels. Capote takes actual details and events concerning the murders of the Clutter family and weaves them into what sometimes seems like a fictional tale. The manner in which he leads the reader into shock gives the impression that the story has been fabricated with the sole intention of creating such shock. (For example: Throughout the first half of the book, Capote convinces us that Perry is the least evil of the two killers, that he is least capable of inflicting the sort of violence to which the Clutters were subjected. We are given the impression that Dick must be the one who pulled the trigger and cut Herb Clutter=s throat, for he is apparently the boldest, the most brutal, the most heartless of the two. Capote reveals much later in the story, however, that it was actually Perry who killed the four people in the Clutter=s house that night. Such an unexpected twist seems almost fictional, too well-crafted to be true.) We must continue to remind ourselves that the events actually took place that the story is nonfiction, as unbelievable as it may seem at times. .u79fce1736d9ad94baaf135881e440df9 , .u79fce1736d9ad94baaf135881e440df9 .postImageUrl , .u79fce1736d9ad94baaf135881e440df9 .centered-text-area { min-height: 80px; position: relative; } .u79fce1736d9ad94baaf135881e440df9 , .u79fce1736d9ad94baaf135881e440df9:hover , .u79fce1736d9ad94baaf135881e440df9:visited , .u79fce1736d9ad94baaf135881e440df9:active { border:0!important; } .u79fce1736d9ad94baaf135881e440df9 .clearfix:after { content: ""; display: table; clear: both; } .u79fce1736d9ad94baaf135881e440df9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u79fce1736d9ad94baaf135881e440df9:active , .u79fce1736d9ad94baaf135881e440df9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u79fce1736d9ad94baaf135881e440df9 .centered-text-area { width: 100%; position: relative ; } .u79fce1736d9ad94baaf135881e440df9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u79fce1736d9ad94baaf135881e440df9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u79fce1736d9ad94baaf135881e440df9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u79fce1736d9ad94baaf135881e440df9:hover .ctaButton { background-color: #34495E!important; } .u79fce1736d9ad94baaf135881e440df9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u79fce1736d9ad94baaf135881e440df9 .u79fce1736d9ad94baaf135881e440df9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u79fce1736d9ad94baaf135881e440df9:after { content: ""; display: block; clear: both; } READ: A Critical Analysis of education system in Pakistan EssayCapote tells the story in a way that makes the reader feel like he or she is being told about the characters by a close acquaintance of each individual character. When we aren=t hearing the voices of the characters as they tell their own stories (or being given what seems like their own individual perspectives through narration), we hear, not the voice of an omniscient author, but the voice of a friend who knew the characters well. (ABefore . Capote, Truman. In Cold Blood Essay Example For Students Capote, Truman. In Cold Blood Essay Capote, Truman. In Cold Blood Essay. New York: Random House, 1965. 343 pages. Summary. In Cold Blood is the true story of a multiple murder that rocked the small town of Holcomb, Kansas and neighboring communities in 1959. It begins by introducing the reader to an ideal, all-American family, the Clutters Herb (the father), Bonnie (the mother), Nancy (the teenage daughter), and Kenyon (the teenage son). The Clutters were prominent members of their community who gained admiration and respect for their neighborly demeanors. We will write a custom essay on Capote, Truman. In Cold Blood specifically for you for only $16.38 $13.9/page Order now After being introduced to the Clutter family, the reader becomes acquainted with Dick Hickock and Perry Smith. The two were former inmates who met in prison. After their release, the men meet up for what Dick calls Aa perfect emailprotected As it turns out, Dick=s cell mate had worked for the Clutters some years earlier and suggested to Dick that he check into employment at the Clutters= farm because the Clutters were such friendly, kindhearted people. The more Dick learned about the Clutters, the more he considered seeking fast cash as opposed to employment. During the trial in the last chapter of the book, however, Dick admitted that his sexual interest in teenage girls was the most powerful force in his decision to invade the Clutters= home. (Perry stopped him from harming Nancy.) Finally, the killers were identified by Dick=s former cell mate and tracked down in Las Vegas. In the time leading up to their arrest, the reader is offered greater insight into the characters of the two men. Because Perry opposed Dick=s crude behavior and showed compassion for the people Dick intended to harm or slight, we are left to feel a bit of sympathy for him. It becomes tempting to see Dick as the manipulative leader and Perry as the helpless follower. After the suspects were taken into custody, Perry eventually confessed that he had killed Herb, Bonnie, Nancy, and Kenyon tied each of them up, made sure they were comfortable, then shot each of them in the head with a shotgun. In addition, it was Perry who cut Herb=s throat. Though Dick didn=t actually pull the trigger or hold the knife, he shined the flashlight into the faces of the victims as Perry killed them. Both men were found guilty of 4 counts of premeditated murder, and each was sentenced to death. While awaiting their executions, they appealed several times, losing each time, but managing to have their execution dates postponed. They were finally executed (by hanging) in April of 1966. Genre, structure, persona, and style. In Cold Blood is one of the first successful nonfiction novels. Capote takes actual details and events concerning the murders of the Clutter family and weaves them into what sometimes seems like a fictional tale. The manner in which he leads the reader into shock gives the impression that the story has been fabricated with the sole intention of creating such shock. (For example: Throughout the first half of the book, Capote convinces us that Perry is the least evil of the two killers, that he is least capable of inflicting the sort of violence to which the Clutters were subjected. We are given the impression that Dick must be the one who pulled the trigger and cut Herb Clutter=s throat, for he is apparently the boldest, the most brutal, the most heartless of the two. Capote reveals much later in the story, however, that it was actually Perry who killed the four people in the Clutter=s house that night. Such an unexpected twist seems almost fictional, too well-crafted to be true.) We must continue to remind ourselves that the events actually took place that the story is nonfiction, as unbelievable as it may seem at times. .uc0054a8ae6612075ecc7abb4f542b213 , .uc0054a8ae6612075ecc7abb4f542b213 .postImageUrl , .uc0054a8ae6612075ecc7abb4f542b213 .centered-text-area { min-height: 80px; position: relative; } .uc0054a8ae6612075ecc7abb4f542b213 , .uc0054a8ae6612075ecc7abb4f542b213:hover , .uc0054a8ae6612075ecc7abb4f542b213:visited , .uc0054a8ae6612075ecc7abb4f542b213:active { border:0!important; } .uc0054a8ae6612075ecc7abb4f542b213 .clearfix:after { content: ""; display: table; clear: both; } .uc0054a8ae6612075ecc7abb4f542b213 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc0054a8ae6612075ecc7abb4f542b213:active , .uc0054a8ae6612075ecc7abb4f542b213:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc0054a8ae6612075ecc7abb4f542b213 .centered-text-area { width: 100%; position: relative ; } .uc0054a8ae6612075ecc7abb4f542b213 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc0054a8ae6612075ecc7abb4f542b213 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc0054a8ae6612075ecc7abb4f542b213 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc0054a8ae6612075ecc7abb4f542b213:hover .ctaButton { background-color: #34495E!important; } .uc0054a8ae6612075ecc7abb4f542b213 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc0054a8ae6612075ecc7abb4f542b213 .uc0054a8ae6612075ecc7abb4f542b213-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc0054a8ae6612075ecc7abb4f542b213:after { content: ""; display: block; clear: both; } READ: Diabetes EssayCapote tells the story in a way that makes the reader feel like he or she is being told about the characters by a close acquaintance of each individual character. When we aren=t hearing the voices of the characters as they tell their own stories (or being given what seems like their own individual perspectives through narration), we hear, not the voice of an omniscient author, but the voice of a friend who knew the characters well. (ABefore saying . Capote, Truman. In Cold Blood Essay Example For Students Capote, Truman. In Cold Blood Essay Capote, Truman. In Cold Blood Essay. New York: Random House, 1965. 343 pages. Summary. In Cold Blood is the true story of a multiple murder that rocked the small town of Holcomb, Kansas and neighboring communities in 1959. It begins by introducing the reader to an ideal, all-American family, the Clutters Herb (the father), Bonnie (the mother), Nancy (the teenage daughter), and Kenyon (the teenage son). The Clutters were prominent members of their community who gained admiration and respect for their neighborly demeanors. We will write a custom essay on Capote, Truman. In Cold Blood specifically for you for only $16.38 $13.9/page Order now After being introduced to the Clutter family, the reader becomes acquainted with Dick Hickock and Perry Smith. The two were former inmates who met in prison. After their release, the men meet up for what Dick calls Aa perfect emailprotected As it turns out, Dick=s cell mate had worked for the Clutters some years earlier and suggested to Dick that he check into employment at the Clutters= farm because the Clutters were such friendly, kindhearted people. The more Dick learned about the Clutters, the more he considered seeking fast cash as opposed to employment. During the trial in the last chapter of the book, however, Dick admitted that his sexual interest in teenage girls was the most powerful force in his decision to invade the Clutters= home. (Perry stopped him from harming Nancy.) Finally, the killers were identified by Dick=s former cell mate and tracked down in Las Vegas. In the time leading up to their arrest, the reader is offered greater insight into the characters of the two men. Because Perry opposed Dick=s crude behavior and showed compassion for the people Dick intended to harm or slight, we are left to feel a bit of sympathy for him. It becomes tempting to see Dick as the manipulative leader and Perry as the helpless follower. After the suspects were taken into custody, Perry eventually confessed that he had killed Herb, Bonnie, Nancy, and Kenyon tied each of them up, made sure they were comfortable, then shot each of them in the head with a shotgun. In addition, it was Perry who cut Herb=s throat. Though Dick didn=t actually pull the trigger or hold the knife, he shined the flashlight into the faces of the victims as Perry killed them. Both men were found guilty of 4 counts of premeditated murder, and each was sentenced to death. While awaiting their executions, they appealed several times, losing each time, but managing to have their execution dates postponed. They were finally executed (by hanging) in April of 1966. Genre, structure, persona, and style. In Cold Blood is one of the first successful nonfiction novels. Capote takes actual details and events concerning the murders of the Clutter family and weaves them into what sometimes seems like a fictional tale. The manner in which he leads the reader into shock gives the impression that the story has been fabricated with the sole intention of creating such shock. (For example: Throughout the first half of the book, Capote convinces us that Perry is the least evil of the two killers, that he is least capable of inflicting the sort of violence to which the Clutters were subjected. We are given the impression that Dick must be the one who pulled the trigger and cut Herb Clutter=s throat, for he is apparently the boldest, the most brutal, the most heartless of the two. Capote reveals much later in the story, however, that it was actually Perry who killed the four people in the Clutter=s house that night. Such an unexpected twist seems almost fictional, too well-crafted to be true.) We must continue to remind ourselves that the events actually took place that the story is nonfiction, as unbelievable as it may seem at times. .ucccb9ace9b821ed49e2e9aa3aebcaae1 , .ucccb9ace9b821ed49e2e9aa3aebcaae1 .postImageUrl , .ucccb9ace9b821ed49e2e9aa3aebcaae1 .centered-text-area { min-height: 80px; position: relative; } .ucccb9ace9b821ed49e2e9aa3aebcaae1 , .ucccb9ace9b821ed49e2e9aa3aebcaae1:hover , .ucccb9ace9b821ed49e2e9aa3aebcaae1:visited , .ucccb9ace9b821ed49e2e9aa3aebcaae1:active { border:0!important; } .ucccb9ace9b821ed49e2e9aa3aebcaae1 .clearfix:after { content: ""; display: table; clear: both; } .ucccb9ace9b821ed49e2e9aa3aebcaae1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ucccb9ace9b821ed49e2e9aa3aebcaae1:active , .ucccb9ace9b821ed49e2e9aa3aebcaae1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ucccb9ace9b821ed49e2e9aa3aebcaae1 .centered-text-area { width: 100%; position: relative ; } .ucccb9ace9b821ed49e2e9aa3aebcaae1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ucccb9ace9b821ed49e2e9aa3aebcaae1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ucccb9ace9b821ed49e2e9aa3aebcaae1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ucccb9ace9b821ed49e2e9aa3aebcaae1:hover .ctaButton { background-color: #34495E!important; } .ucccb9ace9b821ed49e2e9aa3aebcaae1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ucccb9ace9b821ed49e2e9aa3aebcaae1 .ucccb9ace9b821ed49e2e9aa3aebcaae1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ucccb9ace9b821ed49e2e9aa3aebcaae1:after { content: ""; display: block; clear: both; } READ: Irony Analysis EssayCapote tells the story in a way that makes the reader feel like he or she is being told about the characters by a close acquaintance of each individual character. When we aren=t hearing the voices of the characters as they tell their own stories (or being given what seems like their own individual perspectives through narration), we hear, not the voice of an omniscient author, but the voice of a friend who knew the characters well. (ABefore .

The Forgotten Prejudice Essay Research Paper Prejudice free essay sample

The Forgotten Prejudice Essay, Research Paper Prejudice is defined certainly as the mistreatment of a individual or people due to a preconceived prejudice. In Britain today there is an compulsion with non being racialist, and to a lesser extent, non being male chauvinist. However rampant homophobia still exists and noone sees fit to knock. So here we go # 8230 ; .. Homophobia ; the word itself is a simbol of the difference between the sentiments of society on the mistreatment of cheery people compared to the mistreatment of adult females or cultural minority groups. The word suggests an irrational fright, instead than a offense or bias as racism sexism and agism do. Bing homosexual is a natural thing. Having observed the disgusting biass that seem to travel manus in manus with homosexualism in our society, one imagine that noone would Choose to be gay. You can non take who you fall in love with. When you hit puberty, you find yourself attracted to people. We will write a custom essay sample on The Forgotten Prejudice Essay Research Paper Prejudice or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page You do non consciously make up ones mind to be straight. Therefore one conclude that you do non consciously make up ones mind to be cheery. Finally, many species of wild animate beings ( including camelopard, monkeys and birds ) have displayed homosexual behavior. Therefore homosexualism does happen in nature.Some people claim that being homosexual is unnatural. Clearly they are incorrect. Many people base their averments that being homosexual is incorrect or in some manner pervert on their spiritual beliefs. This one find incredable. God makes adult male in his image, he has a intent for each of us etc. Why so would he do some people gay if being homosexual is unbearable to him. If homosexualism is a wickedness, and God makes some people gay, what sort of average fast one is that? ( I know that that is a really simplis tic manner of stating it ) . God purportedly loves everyone. Would he desire the ostracision of some of his kids because of their sexual preferance? Some people claim that there is something ‘wrong’ with the heads of homosexual people, in other words proposing that they are mentally disturbed or unnatural. If this was true, would it be an alibi for their mistreatment? It may be true that the encephalon of a cheery individual may be different in some manner from the head of a consecutive individual ( one dont know ) But the head of a adult male is different to that of a adult female. As one hope we all see, different does non intend inferior. And wouldnt it be God that is responsible for those differences? We do non populate in an equal society, and likely neer will. Peoples are non equal until everyone in society is treated on the footing of the content of their character and non on their age, gender, societal category, cultural beginning, or gender. Their are non arguements that can warrant the intervention of cheery people as 2nd category citezens. Peoples are prepared to overlook mistreatment. Why arent homosexual people allowed to acquire married? Marriage is non strictly about reproduction ; sterile twosomes arent forbidden from acquiring married. Marriage should be about love. Peoples should be treated with compassion. Until every member of society is treated reasonably, non of its members are treated reasonably. I can non digest bias, in any of its signifiers, and i hope that people who have read this agree. It is easy to defend causes that have already been fought, such as gender and racial equality. One twenty-four hours homophobia should be treated with equal disdain. Currently it is seen as an acceptable sentiment. This is clearly a serious societal job.

Media horror trailer breif Essays

Media horror trailer breif Essays Media horror trailer breif Essay Media horror trailer breif Essay For my media coursework I will be making a horror film trailer, this will be done by filming and editing ourselves. The sub genre of our trailer is a slasher film (sometimes referred to as body count films and dead teenager movies) involving a psychopathic killer, who stalks and murders a series of victims, in this case teenagers as it follows the typical conventions of a slasher, which helps the audience associated the trailer to a certain genre, also another trademark for this type is that the killer wears a mask to hide his/her identity. Although this is a well used method, it still leaves the audience in panic. I studied past years horror trailers and analysed what worked, and what didnt, I found the more successful trailers used teenagers as the victims and sound tracked with an eerie, fast paced song brought more tension to the trailer as it doesnt give the audience much insight on how the film will out end, but leaves enigma codes to suggest possible outcomes. It highlighted that even the smallest elements, such as a tree in the background, can ruin the mise-en-scene. We learnt filming and editing techniques by creating short films. Also we studied a Channel 4 TV programme, 50 Scarriest Moments and depicted the most effective methods used to create impact on its target audience. The target audience will be aimed at the 15-24 year old bracket and by using teenage characters it allows the viewer to be able to relate to these victims and increases the disturbing atmosphere so that they can maintain interest in the text. The title for the film will be Basement, the audience can also relate t o this as most houses have a basement which they feel comfortable in, so this trailer will go against this and present what evil can occur in a place where some feel safe. A usual assumption with horror films is that itll leave you in discomfort and fear of whats safe but the genre also has its pleasures. These are because when youre in a cinema or at home watching a film youre in the comfort of others and you can escape from reality and live anothers life, but without the physical pain, which cant be done any other way, but films allow this. I would categorize this as a date movie because its not overly gory, like in splasher style films such as the Saw trilogy where it can leave the audience feeling slightly nauseous. The function of a trailer is to advertise the final film which would be for theatrical release at cinemas. The narrative will follow a non-linear pattern and fits into Todorovs theory. It will consist of an equilibrium, dis-equilibrium and a new equilibrium. The trailer will depict snapshots of various scenes and will have a un-close ending, this is so the whole storyline is completely given away so it leaves the audience with questions that provoke them to go see the full length film. The character playing the killer in the trailer is a tall, well built male with ragged, long hair. In terms of iconography, a large male fits into a stereotype used commonly throughout horror genres. Clothing is also used to represent good and bad characters as certain colours have connotations, for example the killer would be wearing a dark, scruffy coat with glimpses of red to symbolise danger and evil, but the teenagers would wear lighter colours to show innocence and purity. It wont be a dis-figuered human or even monster-like but instead a normal looking man which you may least expect to conatin so muc h evil, can be more frightening as youd expect them to be harmless. The trailer will have a fast paced song that builds tension, supported by quick cuts and dynamic transitions to keep the audience engaged. Simple techniques that can be use to represent time, mood, place and events will be added, for example, putting a grey scale onto a clip symbolises it was in the past or was one of the characters memories. Also if seens containing danger are shot with a low-key lighting it will suggest the sinister thret. In terms of music i will mainly using a song from an professional artist, but to create sound effects and to select how the music builds up i can experiment with a programme called Garage Band. The trailer will be topped off with a voice-over spoken in a deap, male tone which could be represented or linked to the killer. The editing software i will use to edit the trailer will be Sony Vegas 7.0 and possibly I-Movie which is on Apple Mac computers, the scenes will be filmed used a mini-DV camera attached to a tripod when needed to get still shots and panning shots without it looking like a home movie. Tasks are shared within the group so we all do an equal load.

Understanding the Nazi Idea of Volksgemeinschaft

Understanding the Nazi Idea of Volksgemeinschaft The Volksgemeinschaft was a central element in Nazi thinking, although it has proved difficult for historians to determine whether this was an ideology or just a nebulous concept built from propaganda displays. Essentially the Volksgemeinschaft was a new German society which rejected old religions, ideologies, and class divisions, instead forming a united German identity based around ideas of race, struggle, and state leadership. The Racist State The aim was the creation of the Volk, a nation or people made up of the most superior of the human races. This concept was derived from a simplistic corruption of Darwinian and relied on Social Darwinism, the idea that humanity was composed of different races, and these competed with one another for dominance: only the best race would lead after a survival of the fittest. Naturally the Nazis thought they were the Herrenvolk- Master Race- and they considered themselves to be pure Aryans; every other race was inferior, with some like Slavs, Romany, and Jews at the bottom of the ladder, and while the Aryans had to be kept pure, the bottom could be exploited, hated and eventually liquidated. The Volksgemeinschaft was thus inherently racist and contributed greatly to the Nazi’s attempts at mass extermination. The Nazi State The Volksgemeinschaft didn’t just exclude different races, as competing ideologies were also rejected. The Volk was to be a one party state where the leader- currently Hitler- was accorded unquestioning obedience from his citizens, who handed over their freedoms in exchange for- in theory- their part in a smoothly functioning machine. ‘Ein Volk, ein Reich, ein Fuhrer’: one people, one empire, one leader. Rival ideas like democracy, liberalism or- especially repugnant to the Nazis- communism was rejected, and many of their leaders arrested and imprisoned. Christianity, despite being promised protection from Hitler, also had no place in the Volk, as it was a rival to the central state and a successful Nazi government would have brought it to an end. Blood and Soil Once the Volksgemeinschaft had pure members of its master race, it needed things for them to do, and the solution was to be found in an idealistic interpretation of German history. Everyone in the Volk was to work together for the common good but to do it in accordance with mythical German values which portrayed the classic noble German as a land working peasant giving the state their blood and their toil. Blut und Boden, Blood and Soil, was a classic summary of this view. Obviously, the Volk had a large urban population, with many industrial workers, but their tasks were compared to and portrayed as part of this grand tradition. Of course traditional German values went hand in hand with the subjugation of women’s interests, widely restricting them to being mothers. The Volksgemeinschaft was never written about or explained in the same way as rival ideas like communism, and may simply have been a highly successful propaganda tool rather than anything the Nazi leaders genuinely believed in. Equally, members of German society did, in places, show a commitment to the creation of the Volk. Consequently, we arent really sure to what extent the Volk was a practical reality rather than a theory, but Volksgemeinschaft does show quite clearly that Hitler wasnt a socialist or a communist, and instead pushed a race-based ideology. To what extent would it have been enacted if the Nazi state had been successful? The removal of races the Nazis considered lesser had begun, as had the march into living space to be turned into the pastoral ideal. Its possible it would have been put entirely in place, but would almost certainly have varied by region as the power games of the Nazi leaders reached a head.

Rewriting a job description Term Paper Example | Topics and Well Written Essays - 1000 words

Rewriting a job description - Term Paper Example It will also show the appropriate time in which one would determine the need to create a job position within a business. Additionally, it will analyze the duties that a job description would require and the performance requirements of the job title. Finally, in the analysis process, it will state the preexisting knowledge and skills required for the position then trying to rewrite chosen job description. The subtractions and additions made during the rewriting of the job description will factor in the paper, with reasons to support the move. The job posting chosen is one for a logistics and brokerage coordinator. How and when would one determine the need to create a job position within a business? The first step towards hiring needed staff is the establishment of the staffing need (Mader-Clark, 2008). For instance, it is of no substantial value to hire staff just because there is an overflow of business income. This is to mean there should be much reason to prove the hiring move is s ignificant at that time. Essentially, it is necessary for a business not to have deadwood on staffing. This is due to the hiring of employees without factoring in their job descriptions. Sequentially, this becomes a waste of business resources as employees receive salaries for doing nothing or tend to concentrate their efforts on one task. Therefore, the creation of a job position relies on the need to have an individual occupy the position (Mader-Clark, 2008). In addition, the right time for hiring new employees is when a business is expanding creating new branches. Generally, a business that is growing would most certainly look to have more staff aboard its stable, unlike a stagnating business. Therefore, it is critical to ascertain whether there are enough funds available to pay the new employee (Mader-Clark, 2008). Secondly, there needs to be a workload that needs lifting off the existing staff to make them efficient in their work out put. In essence, a business should do the hi ring when it feels it is ready to take on the hurdles that may arise with the increased work force (Mader-Clark, 2008). Arguably, chances are that a new hire may or may not add value to the business depending on their potential. The strategies that may apply to outline the position’s details In order, to outline the requirements of a job position a number of strategies have to come in to play. For a start, the priority should be on the job related functions in that the key aspects of the job position should come first. Secondly, the general language should be comprehensible and readily understandable to any reader. The language should be clear and having action verbs to illustrate the positions requirements. Another strategy that would apply would be the nondisclosure of any confidential company information so that it does not get to the business rivals. This will be detrimental if the information falls in to the wrong hands. Moreover, the marketed position should also carry with it little background company information. Lastly when outlining the position details, it is of the essence to ensure that the information on how to apply for the position appears somewhere within the job position details. This will be of help to those interested in filling out the job position. Stating the duties within a job description In order for a job placing to be effective, it needs to state the duties bound to the position in

Reflection on second Presidential debate 2012 Essay

Reflection on second Presidential debate 2012 - Essay Example One of Obama’s strengths is that he spoke with a calm confidence that allowed him to think and answer soberly the attacks that have been thrown at him. He answered every question very clearly and he seemed extremely comfortable answering all the questions, knowing just how to answer them in a professional manner. I did not find any weakness for Obama in this debate. Romney’s strength is that, he is very good at pointing out the issues which are public concerns and used that to clarify the issues with Obama. His weakness is his obvious inability to send his points across very well regarding what he wants to do and he was not able to defend himself with reasonable answers when Obama questioned him. This debate helped Obama gain enormous support especially from among the middle class and the women because he did a great performance showing that he is going to support them in many areas. On the contrary, this debate hurt Romney because he did not do a good job in answering the questions. I am inclined to support Obama because I like his platform on supporting education for everyone and trying to create equality in the society. I don’t like the platform of Romney which is focusing only on supporting and seeking benefit for the rich people like

Preferred Stock Essay Example for Free

Preferred Stock Essay Preferred stock is a security that, similar to debt, promises a well-defined (specified) but not necessarily constant contractual cash flow (dividend) to the holders of the security. Unlike debt, it does not cause the firm to be subject to bankruptcy if the dividends are not paid. The term preferred stock implies that this security is in a more favorable position than the common stock. This conclusion is not likely to be valid for an individual investor paying taxes at a high rate on dividends. A corporate investor might like preferred stock because of a70%â€Å"dividend-received deduction†. The corporate tax savings associated with interest on debt make it difficult for preferred stock to compete with debt in the non-regulated sector of corporate activity. Also, the capital gains and tax deferred possibilities for individual investors of common stock give common stock tax advantages over preferred stock with a contractual dividend and little chance of capital gains. Preferred stock has historically been important to regulated public utilities, and it is likely to be approximately 10 percent of a typical public utility’s capital structure. Preferred stock is a hybrid form of capital, possessing a mixture of debt and common stock characteristics. Like the interest on debt, its dividends may be fixed over time. However, â€Å"participating† preferred stock shares income with common stock according to some prearranged formula and other preferred stock may pay a dividend that is linked to some independent measure such as the yield on government bonds. Like common stock, preferred stock is generally treated as equity capital for corporate tax purposes, so its dividends are paid from corporate earnings that have been taxed. Preferred stock generally has a perpetual life, although it may have a finite life, and it may have a call price specified and even a sinking fund where stock is to be repurchased by the firm in the open market. It is important to the issuing firm and to the investor that nonpayment of the preferred stock dividend does not trigger bankruptcy. Normally, common stock dividends cannot be paid until all past due preferred dividends have been paid or the preferred stockholders have been compensated by some other means. Preferred stock dividends have to be approved by the board of directors before they become a legal liability of the corporation. Preferred stock generally does not have voting rights, but if a preferred stock dividend is passed over, the preferred stockholders sometimes have the right to select one or more members of the board of directors. Although the dividends on some preferred stock are allowed as a tax deduction, currently in the United States dividends of preferred stock are not normally deductible for taxes by a corporation. This tends to limit the use of preferred stock by corporations.

Obstacles In Team Dynamics Essay -- Teamwork

Obstacles in Team Dynamics Abstract Students face obstacles on a daily basis. These may include personal, financial obstacles or obstacles at work. There are many ways to deal with them, and due to human nature, they are dealt with uniquely. Working within a team environment brings its own obstacles. This paper will discuss obstacles in team dynamics and how to overcome them. Obstacles in Team Dynamics By the time people reach adulthood, they have gone through many obstacles in their lives. Perhaps an individual has been passed over at work, had someone close to them die, lost a job, or just lost direction. Those are some of life's many obstacles. As part of a group, there are obstacles that have to be overcome in a team environment. What are they and how does an individual get past the issues that arise in team dynamics? The prevalence of obstacles inserted into a team dynamic increases the likelihood that a team will fail in its mission. What is Team Dynamics? First, we will answer the question, "What is team dynamics?" "A team is defined as a group of two or more individuals engaged in some joint action with a specific mission or goal. Team dynamics are defined as the motivating and driving forces that propel a team toward its goal or mission." (Six Sigma Team Dynamics, The Elusive Key to Project Success). There is usually much diversity in a group. We have different ethnic backgrounds, intelligence, goalsÂ…. Humans in general are non-trusting. Building up trust in a team is not easy. No matter how hard he works, grades could still be low due to poor performance of another team member. Taking individual responsibility for everyone's grades is not an option. I have heard there is no "I" in t... ...g (1997). Learning to Work as a Team Player. Retrieved March 26, 2007, from http://www.rec.org/REC/Programs/EMTC/Insight/vol22/technique.html. Bayt.com. Tips to Succeeding as a Team Player. Retrieved March 21, 2007, from http://jobs14bayt.com/job/career-article-762.adp. Brown, Tom (1992). Why Teams Go Bust. Industry Week. Cleveland. 241 (5) 20. Retrieved March 28, 2007, from ProQuest database. Dearlove, Des (2002). The Secret of Teamwork; [Final 1 Edition]. The Times. London (UK). Aug 8, 2002, pg.7. Retrieved March 27, 2007, from ProQuest database. Ehlen, Dave (1994). Supporting High Performance Teams. Manage. Dayton. Nov 1994 46 (2) 32. Retrieved 18 March 2007, from ProQuest database. Six Sigma Team Dynamics, The Elusive Key to Project Success. Retrieved March 27, 2007, from http://media.wiley.com/product_data/excerpt/71/04712227/0471222771.pdf

Creating Brochure Using Photoshop

Most of us think that creating the brochure is the quite simple task and most of us doesn't think too much of allocating the time to It. But It is not so creating the brochure can make the work cumbersome.. Brochure Is the silent but the most powerful weapon in the marketing field. It helps in promoting the products. So using the time wisely for preparing the brochure makes the work quite simple.Firstly we have to have a clear idea on what is to be included into the brochure, you need to get the specifications of the brochure such as dimensions of paper, trimming, folding, or facial cuts and the most of those things will depend on the budget allocated by the client. Now we shall look how to prepare a brochure In a photos. Firstly the photos software Is to be ready on your system. Ђ Next the piece of paper has to be folded into three sides and then that would make you easy to know which side of the paper would be the main frame and middle and the last frame. Open the new document in the photos in which the dimension as per required. Select the appropriate document which is suitable for the printing out. Ђ Next place all the images that are required In the brochure which makes the brochure attractive. Ђ Place all the matter which Is relevant does not place whole matter In the brochure It should be should precise and sharp such that it should attract the viewers. Next open the other new document same as the above required dimensions that is middle section of your brochure. Now take the print of the first side and place the paper again for the back side and that would finish your brochure.

Point of view

View â€Å"l maintain that the Ells started it all, but Gem, who was four ears my senior, said It started long before that. † (chapter 1, page 1) I know this book Is written In 1st person point of view by the words I and me. The point of view Impacts the story because you are able to experience the narrator's feelings about everything happening. Simile â€Å"†¦ Her hand was as wide as a bed slat. † (chapter 1, page 6) This example of a simile is comparing Scaloppini's hand to a bed slat.This comparison puts a vivid picture in my head of how wide her had is. Cliffhanger â€Å"Attic's arrival was the second reason I wanted to quit the game. The first reason happened the day I rolled into the Raddled front yard. Through all the headlining, quelling of nausea and Gem yelling, I had heard another sound, so low I could not have heard it from the sidewalk. Someone inside the house was laughing. † (chapter 4, page 45) This was the cliffhanger at the end of this chap ter. It describes Scout hearing Boo Raddled laugh from Inside his house.The author Is leading the audience In suspense, making us wonder what Is going to happen next. Imagery â€Å"We strolled silently down the sidewalk, listening to porch swings creaking with the weight of the neighborhood, listening to the soft night-murmurs of the grown people on our street. † (chapter 6, page 57) In my mind, I can hear the porch swings creaking and the soft night murmurs. The descriptive words used adds meaning to the text by creating suspense as well as allowing you to put sound with the picture you create in our mind.Comment â€Å"Hurry, hon.,† said Tactics. â€Å"Here's your shoes and socks. † â€Å"Stupidly, I put them on. â€Å"Is It morning? † â€Å"No It's a little after one. Hurry now† (chapter 8, page 77) When Tactics told Scout to hurry and get out of the house, at midnight, it made me worry. Many different things came to mind, like†¦ Was there a death in the family, was the house on fire, or did someone go to the emergency room. All this adds intensity to the story and has me hanging on the edge of my seat wanting to read more.Oxymoron â€Å"It was a happy cemetery (chapter 12, page 135) By adding this oxymoron In the text, it makes me realize how gross, smelly, Junky, and polluted this cemetery was. Personification â€Å"Doors slammed, engines coughed, and they were gone. † (chapter 15, page 175) This example of personification allows the reader to understand how quickly this â€Å"Thomas Jefferson once said that all men are created equal†¦ † (chapter 20, page 233) This is an allusion because the phrase comes from The Declaration Of Independence ND when reading it, it makes you think about or picture The Declaration Of Independence being in your hand.By putting this allusion in the book it adds more meaning to the point the narrator is trying to get across and allows you to understand and read this pa rt with more meaning. Metaphor â€Å"Cecil Jacobs is a big fat hen† (chapter 29, page 307) A metaphor is described to the left because its comparing Cecil Jacobs to a big fat hen. This is a good description allowing the reader to understand exactly how fat Cecil is. Irony Tactics was right.One time he said you never really know a man until you stand in his shoes and walk around in them. Just standing on the Raddled porch was enough. † (chapter 31, page 321) The irony of this sentence is the children were always trying to get Boo out of his house so they could see him but later learned he was in his house watching over and protecting them. The irony adds meaning to the text because the children are finally able to realize that what Boo was doing was not harming them, in fact he was helping keep them safe.

junk and fast food essays

junk and fast food essays Many people eat not only when it is pre-set meal time, but also when they have spare time. Junk food allows people to eat without planning, without dressing up, without making a lot of decisions, sometimes without even getting out of the car. Nowadays, Junk food is defined as any food packed with "full of calories", which are contains of an abundance of fat, sugar, sodium, and other chemicals, which has less nutritional value.[gettingwell.com/content/nutition_health/chapters/fgnt37.sthml](6 may 2003) Junk food can also be defined as any food that contributes little or no nutrient value to the diet, but instead provides excess calories and fat. Junk food is actually an American way of life, which has already wide spread around the world. Junk food has become librating trend to lots of country, because of its chief attraction. There illustration of junk food can be summarized with 4 words, which are fun, tasty, cheap and fascinating. [bupa.co.uk/health_information/html/health_news/1907 03addic.html](8 may 2004). It chief attractions influence people prefer consuming junk food to consuming normal wholesome foods in order to stay healthy. The high energy density of junk food is the amount of calories it contains in relation to its weight. It throws the brains appetite control system into confusion; this is related to the size of a portion rather than its energy content. [uihealthcare.com/topics/nutrition/nutr4826.html](8 may 2004) There are lots of junk food outlets in many places and the styles are variable and each sell different types of junk food. For example: If we choose a hamburger for our lunch, we will get many options whether to choose McDonald enjoying Big Mac or to choose Burger King enjoying Whopper Burger. There are so many outlets give us options to satisfy our appetite with variety type of junk and fast food. Some examples of junk food are breakfast ...

Use Archetypes to Create Literary Characters

Use Archetypes to Create Literary Characters Use Archetypes to Create Literary Characters Use Archetypes to Create Literary Characters By Mark Nichol In essence, any literary character is drawn from one or more archetypes. An archetype is basically the pattern for a character, associated with a trait or a concept. Archetypes are most easily recognized in genre fiction science fiction, fantasy, horror, thriller but they are applicable to any fiction, whether of high or low literary aspiration. The key is to select one or more archetypes as just the first step in character building. But there are many types of archetypes from various belief systems and other sources. Try, for example, associating a character with one of the figures from the Chinese zodiac boar, dog, dragon, horse, goat, monkey, ox, rabbit, rat, rooster, snake, and tiger each of which is endowed with a complex array of both positive and negative traits (which I’ll let you research for yourself). For that matter, what’s your character’s (Western) astrological sign? (You don’t have to believe in astrology or any other belief system to derive characters from it.) Alternatively, draw on mythology, legends, fairy tales, or folklore, or existing literature, including Shakespearean characters, or on Tarot cards, for that matter. (The noncharacter cards can inspire you to develop the plot, too.) Here are some classic archetypes, including some based on Jungian psychology, to get you started: Child Guardian Herald Hermit Hero Hunter Judge Mentor Sage Shadow Shaman Sidekick Trickster Wanderer Note that there are often multiple subtypes. Heroes are especially variable: They can be loners, or collaborators, they can be willing, or unwilling, they can be comic, serious, or tragic, they can be cheerful, or cynical. Combinations of archetypes are easily achieved, too; a mentor can be a guardian, a hermit, a judge, a sage, a shaman, a trickster, or a wanderer as well, or two or more of the above. The personality enneagram, a nine-pointed array of personality types, might also be a useful reference for character building. The nine types follow: Achiever Enthusiast Helper Leader Loyalist Mediator Observer Reformer Romantic You can research enneagrammatic types further to identify their typical desires and fears, virtues and vices, and the like. Consider these psychological types based on the Meyers-Briggs Type Indicator psychometric assessment: introversion/extroversion, sensing/intuition, thinking/feeling, and judgment/perception. (Everyone is a combination of both types in each pair, but in different ratios.) Also, evaluate your character on their relative affinity for other people, for things, and for information. Again, everyone has an aptitude for interpersonal relationships, for working with objects or devices, and for receiving, processing, and sending data, but they possess these talents to differing extents. What does your character’s people/things/information pie chart look like? Marketers, mechanics, and mathematicians are primarily people, things, and information oriented respectively, but their personalities include amounts of the other two elements as well. Have you employed any of these strategies to create characters? What are some others you can think of? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:50 Handy Expressions About Handsâ€Å"As Well As† Does Not Mean â€Å"And†Writing Styles (with Examples)

Change Management Assignment Example | Topics and Well Written Essays - 500 words

Change Management - Assignment Example Make sure that there is active support for the change from the senior executive level within the business or organization, and engaging these sponsorships to the plans in order to achieve the desired results. Change in management comes with tension in the operation before the team adapts to the new system. The manager should gather information from both internal and external and analyze the weak points and make a quick solution to the problem. When a manager focuses on both internal and external initiatives, the company increases the chance of success. Ethics involves the individual’s moral judgment about the wrong and the right. Most of the decisions made in an organization are either made by individuals or groups who are guided or influenced by the culture of the company. The decision made by the manager to behave ethically is a moral one and therefore the employee or the managers should decide what they think is the right course of action. Ethical behavior is an integral part of everything that all the companies or organization should apply alongside good corporate governance. The manager should treat all the stakeholders in a fairly as this is an essential part of the company’s success. The manager can achieve this by creating a managed corporate and social responsibility program to the best interest of all the stakeholders. That is; the manager should focus on the employees, suppliers, customers and other partners who work together with the company. The manager can increase the ethical practices within the organization by ensuring that all  staff members  understand the company’s corporate values and principles of the business.

Development of the Modern Railroad in America Essay

Development of the Modern Railroad in America - Essay Example In 1740 the machine with the cylinder in length of 2,74 m and diameter of 76 cm during one day performed the work which brigades of 25 person and 10 horses, working in shifts, were carrying out for a week. Nevertheless, machine of Newcomen was far from perfection. It transformed to mechanical energy only about 1% of thermal energy and as a consequence, devoured huge amount of fuel, that, however, had no special value when the machine worked on collieries. About the invention of Newcomen it is possible to say, that it was really steam machine, more truly, the pair atmosphere machine. Therefore the inventor of the steam machine is the Englishman Thomas Newcomen who has developed the pair atmosphere machine in 1712. During same time in England James Uatt also worked on the creation of the steam machine. Debugging the model of the pair atmosphere Newcomen's machines, Uatt was convinced of low efficiency of similar machines. It was clear, that the basic lack of machine of Newcomen was the heating and cooling of the cylinder. Uatt removed this lack. Subsequently the universal steam engine of double action with continuous rotation (Uatt's steam machine) received a wide circulation and played a significant role in transition to a mechanical production. Since 1800 to 1821 Northern war was held. ... Since 1800 to 1821 Northern war was held. So the further development of railway transportation was stopped for some time. But steam machines which were created at the end of 18 centuries had the big popularity. Modern safe position of railways of Northern America is caused by unprecedented growth of freight traffic. This situation promotes also to rise in branch of manufacture of a rolling stock as the railway companies increase transportation capacities. Since then the financial position of the large companies has become stronger, demand for their services exceeds the offer. These changes bring favorable prospects to the railway companies. For many railway companies of Northern America the last years were successful from the point of view of growth of transportations and, hence, incomes. The stage-by-stage decision of these problems and a general economic situation allowed the bases for positive forecasts of Northern America railways development. (Orme 2000) Prospects of cargo railways of Northern America are determined by two tendencies: proceeding economic rise in the countries of continent and globalization of economy. High rates of economic growth in the USA as a whole - 44,2 % since 1980 - have caused a significant gain of demand for services of a truck transport. And the parameter for railways in the the USA, 52 %, is better than the general parameter that has allowed to increase its share in the market from 35 up to 39 %. (Orme 2000) Railways have already confirmed the ability to correspond to significant economic growth. Within the next two decades 50 % growth of the transport market is expected. This gain can be mastered both by the rail, and motor transport. Railway has preconditions for development of throughput and ability to take with smaller

Political science essay Example | Topics and Well Written Essays - 500 words

Political science - Essay Example There are safeguards put in place by the founding fathers to prevent power from being concentrated in just one man, precisely to forestall the tyranny they had suffered from its colonial master of Great Britain and its king. The government is composed of its three co-equal and independent branches which are the presidency, the legislature or Congress (Senate and the lower House) and also its judiciary. These three branches serve as check and balance on each other so that no one in government accumulates so much power that can give rise to dictators and despots. With presidential elections scheduled next year and Pres. Barack Obama up for a re-election, political discourse is rightfully focused on the awesome powers of the presidency. However, the checks and balances that the three co-equal branches of the federal government mandates the U.S. president to operate within the bounds of law referred to as the â€Å"separation of powers concept† in governance (Hargrove 8). This set-up stifles what the president can do and cannot do; this may be the cause of some disappointment expressed by U.S. citizens. Constraints – it is not very correct to think that the American president today is a weak president. Pres. Obama has to contend with the powers of Congress to more effectively govern because the Democrats lost a lot during the last mid-term elections in November 2010. Public discontent had translated into the loss of six Senate seats, more than sixty House seats and ten governorships which strengthened the hand of the Republican Party. The president is no longer in command of both houses of the Congress which means it is now more difficult to pass new legislation, such as resolving the debt ceiling limits and federal budget deficits. The recommended cuts are still being debated until now with no results (Newton-Small 1) but the president can cite some solid achievements, namely passing the stimulus act which prevented another Great

Marketing strategy for Swatch Original watches in Vietnam

Marketing strategy for Swatch Original watches in Vietnam Statement of purpose Swatch (Swiss + watch) is a famous brand of the Swatch Group. In Vietnam, one of the main product lines of Swatch is the Original family which targets the young Vietnamese (aged, 18-25). In recent years, the brand faces not only fierce competition but also new opportunities. Thus, this report aims to introduce an approach for Swatch to increase the brand identity, sales volume and maintain customer loyalty in Vietnam market. Wrist watches industry in Vietnam: Back ground: Due to the limitation of available data, it is difficult to account the numbers of wrist watch brands in Vietnam market. However, according to an informal source, it is believed that there are about 400 brands have been recorded. They are classified to eight levels (website): Mass market Mid-end market US$150 -300 Premium market US$1.000 10.000 Low market US$10 50 Upper mid-end market US$300 -500 Super premium market >US$10.000 Lower mid-end market US$50-150 High-end market US$ 500 1.000 Focus segment: (US$50 -150) Currently, Swatch Original watches address in lower mid-end level, with the pricing vary from US$60 -80 (website) Players in lower mid-end market include: Casio, Endura, Guess, Ogival, Seiko, Swatch, Titan, Roamer, etcà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. However, Casio is the main competitor of Swatch because these firms target the same segment, the young Vietnamese with extrovert lifestyle. Company and products: Swatch Swath is one of 19 brands which belong to the Swatch Group. This brand is famous for watches that utilising plastic housing, strap, etcà ¢Ã¢â€š ¬Ã‚ ¦. with fresh and cool designs. Mission statement: Though Swatch hasnt announced its mission statement, it is believed that the brand implicit mission is to offer low cost, high quality and accurate watch with synthetic material (website) Products: Swatch has 5 product lines named: Skin, Irony, Original, Beat, Bijoux, in which the Original family is designed as youthful, witty and colourful. Distribution: Swatch watches are distributed in Vietnam mostly through Trading Development Company Limited (TDC Ltd.), the authorised distributor of Swatch. Following that, TDC Ltd. utilises 6 retail outlets (shop-in-shops, stores) and its website to deliver watches to customers (website). However, the website of the dealer is poor developed. The website provides poor contents in meager format. There are little details of Swatch watches specifications and the prices of most of the products are unavailable to check. Casio Casio Company Co. Ltd. is a famous company in consumer electronics field. Casio watches are designed as both digital and analogue watches. Mission statement: Casio Watches believe the beauty of time lies in precision with no compromise, no shades of grey and no half measures. Its all about accuracy and control (http://www.thewatchhut.co.uk/casio-watches.htm). Products: Casio has 13 different brands that target different segment. Among these, Casio Standard is competitor of Swatch Original. Casio Standard: This is the basic range of Casio watches. The concepts behind Standard are digital watches that are durable, long lifetime battery and affordable price. Casio standard target low to lower mid-end market with the pricing vary from US$35 -80 (website) In overall, regarding added functions, durability and battery lifetime, Casio watches are more competitive against Swatch (figure). Situation analysis: Internal environment analysis: Tangible resources: The Swatch Group is the world largest watchmaker corporation. Belonging to the Group, there are 156 production centers which are in charge of producing watches and watch components (website). Furthermore, there are 6 electric components and systems companies(website) which take response for manufacturing automotive, industrial electronics. Together, these firms form a system of interrelated values chains, so each parts of Swatch watches are produced with high compatibility and high quality. On the other hand, the Swatch Group has 6 general corporate companies (website) which specialise in RD, designing, etcà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Thus, Swatch watches are likely to be updated with the latest technologies and designs. Intangible resources: Considering branding, it is one of the most valuable assets of the Swatch Group. Firstly, the Swatch brand is well known in many places worldwide. Secondly, there is a solid reputation for the brand as Swiss made watches and cool design watches. Unique selling proposition: Overall the corporations intangible and tangible assets contribute to three exclusive points: The brand reputation for quality and creative designs Ability to produce a vast array of different watch collections Ability to develop and implement new technologies and new materials in watches External environment analysis: Political: Vietnam is a country which follows one-party political system, with the central role of the Communist Party. This entity is believed to put an end to a long time of internal conflicts and generally conductive to political stability. However, regarding wrist watch businesses, there is little support from the government, the tariff on imported watches is relatively high (20% imported tax) compares to other nations (5% imported tax in Philippine) (website). Economic: Over the last decade, Vietnam is one of the best performing economies in the world. Real GDP has grown on average by 7.3 percent per year during 1995-2005, reached 90.64 billions US$ in 2008. In 2010, GDP of the first nine months is predicted to increase by 6.52% as compared to the same period last year (Vietnam key country index WB). Considering the GNI per capita, it rose double from US$ 390 in 2000 to US$ 910 in 2008 (Worldbank). As the economy continues to grow, Vietnam has moved from poorest country list to lower-middle income group in 2010, with average income per capita reached an estimated US$ 1.200. (Ministry of planning and industry) Consumer Confident Index of Vietnam remains in the top score groups (14th out of 50) in the first half 2009 (figure). Likewise, Vietnamese customers showed a great optimistic about future prospect, with the trend went upward from 85 points in the first half 2009 to 109 points in the second half of the same year (figure). Thus, it is confident to say that Vietnamese will spend more in the next year. Overall, it is believed that Vietnam economic is still growing briskly in 2011 and customers are more willing to purchase luxury products as they are becoming wealthier. Thus, there are relatively high potential for wrist watch demand in the next year. Social: Population Vietnam is one of the largest population countries in the world (ranks 13), with the composition of population reached 87,279,754 in 2009 (Worldbank). Among that, 20% of the total population is at age 15-24 in which there are approximately 1.45 million males in Ha Noi city and Ho Chi Minh (Nielsen). The number of young females is roughly equal to young males. Lifestyle: Vietnamese youngsters (aged, 15-24) are identified in three categories: Regular (48%), In-betweens (27%) and Uber modern (23%) (Nielsen). Regular group is limited in social activity and traditional values whereas the Uber modern is more individual and has high demand for social and consumer activity. On the other hand, the in-betweens embody a combination of the Regulars daily routine and Uber moderns mind set. Thus, there is a large gap between how the three youngster groups prefer products features. Regular: they are conservative buyers who look for established brand watch. They prefer durability, products functions and value over cost. In betweens: they are trendy and fun loving who look for similar values as the Uber modern, however, their consumer activity is comparatively lower. Uber modern: they are extrovert, enthusiastic who look for cool watches which can reflect their style. They are also impulse buyers. Approaches to the young Vietnamese: (see more detail in appendix B) The main points that Swatch should consider are: High quality products Creative designs watches Innovative marketing campaigns Technology: Currently, the most remarkable technology trend in Vietnam is communication technology. It is estimated that by the end of September 2010, there was 142.1 million of cellular phone subscribers. On the other hand, in 2010, the numbers of internet users was 26.6 million (Ministry of planning). Among the composition of internet users, a large part is young Vietnamese. It is reported that 88% of aged 15-24 Vietnamese (in HN and HCM) uses internet more than once a day. Moreover, Vietnamese youth show great fascinated to cyber activities, with 49% of those surveyed by TNS Vietnam had responded that they engaged in social networking (TNS). On the other hand, a lot of Vietnamese youngsters are also TV user, as the research of TNS pointed out that one of teens main activities is watching TV and movie (TNS). In conclusion, TV and internet are very potential communication channels to approach Vietnamese young generation. However, telephones pose a deliberate threat to wrist watches as they are designed with clock capabilities as well. SWOT analysis: Strengths: Swatch watches value perceived is very high among young customers For a long time, Swiss watchmakers have built for their watches a solid reputation of quality and reliability which have been experienced by numerous Vietnamese. Through mostly word of mouth, young Vietnamese have been profoundly influenced by this perception. The creative and artistic appearances The Swatch watches of the Original family have long been favored for its design. Bering simply characterized by plastic housing and trap, those products can come up in vast array of different styles from the fresh and wittiness of Gent to the dandy and femininity of Lady. Weaknesses: Electronic commercial website is poorly developed It is believe that the distributors website with regards to a bridge connects customers and the firm is not well designed. The website provides poor contents in meager format. There are little details of Swatch watches specifications and the prices of most of the products are unavailable. By contract, the results for keywords such as Swatch Vietnam, dai ly Swatch give 242.000 addresses; however, the authorised dealers website is not among the top results. Thus, this is very inconvenience for customers to find the website. Few added values A part from branding and designing, there is few added values from Swatch watches as compare to competitors products. In terms of additional functions, durability and battery lifetime, Casio watches are move competitive over Swatch. Threats: Threats from competitors (High) A major threat which Swatch has to confront is the fierce competition of rivalry brands such as Casio G-shock, Casio Standard, Tommy Hilfiger and so on. Especially Casio Vietnam, this firm has built a wide and large distribution network, with roughly 36 stores in HCM and about 6 stores in HN. Threats from replica watches (Low) On the other hand, counterfeits of branded watches also pose an implicit risk. Firstly, they are cheap. Spending about US$25 US$75, people can have a replica of luxury watch which is difficult to be detected just by judging its appearance. Secondly, replica watches are selling in many places and in the internet without being banned by the government. Threats from substitute (Medium) The large number of mobile phones used in Vietnam is another threat to Swatch. However, mobile phones are vulnerable to water and their batteries are not last for long and must be charged daily. Threats from governments policy (Medium) Finally, the high imported tax on watches of Vietnam government increases the costs of the Swatch distributor and adds higher VAT to the end customers. Consequently, the profit margin for the dealer goes down while the retail prices rise up. Opportunities: The increasing Vietnamese household income There is a bright prospect for Swatch watches as Vietnam economic is growing relatively fast. There is an estimated 77% in HN households and 67.5% in HCM achieved middle income rank and above (Nielsen). Hence, increasing income can boost up the demand for quality wrist watches. The increasing of young population Secondly, there is a population of 3 million of urban Vietnamese who are at age 18-24 (Statistical yearbook). They are currently demographic targets of Swatch Vietnam and a vast major of them have not been converted to customers. Furthermore, it is estimated that in the next 1-3 years, there will be roughly 1.5 million young Vietnamese enter the target market (Statistical Yearbook). Marketing strategy for Swatch in Vietnam market: Poster generic strategies, the Differentiation strategy will be implemented for Swatch in Vietnam. This strategy will be designed to differentiate Swatch and the competitors, then conductive to the raising of the brand awareness. Furthermore, the strategy is also expected to boost up sales volume in the targeted markets. Overall, the marketing strategy will aim to emphasize strong points of Swatch watches that are the Swiss made reputation and cool designs. Segmentation and targeting: Segmentation: Variable Typical breakdowns Geographic North Vietnam Ha Noi Middle Vietnam Da Nang South Vietnam Ho Chi Minh, Can Tho Demographic Gender Male Female Age 0-10 10-14 14-17 18-25 26-35 36-49 50-64 65+ Psychology Life style Regular In-betweens Uber Modern Targeting: Regarding geographic variable, there are five key cities in Vietnam (Nielsen). However, only HN and HCM can be targeted markets. First of all, there are considerable high expenses to open a Swiss wrist watch store due to high stocking costs, renting and interest rate. On the other hand, Swatch should invest more in HN and HCM market in order to achieve sustainability and profitability. Males and females at age 15-25 will be the target group of the firm. Because the designs of the Swatch Original are shaped as youthful, witty and colourful, which are symbol of youth. Following that, the choice market is narrowed down to 50% of the young Vietnamese who are fashion seekers (In-betweens and Uber modern group). Positioning: In order to incorporate with the differentiation strategy, Swatch Original watches will be positioned based on its two main advantages: Swiss made quality and youthful design. On the other hand, the Original watches have higher value as compare to Casio Standard in overall (figure). Hence, the products should be positioned as more value more price. Objectives: Marketing objectives: Increase brand awareness in HN and HCM market by 20% by the end of 2011 Financial objectives: Increase sales volume by 15% by the end of 2011 Marketing programmes: Marketing mix Product policy: The product choice is the Original family which embody for youthful, artistic and outlandish. New designs should be developed regularly and new collections must be released each year because the young Vietnamese are well updated to the new trends of global youngsters Regarding quality, it is vital that Swatch watches must satisfy the customers expectation of the products. Basically, the watches have to be water-resistant (up to 100 feet) and durable enough to take certain levels of impact without being scratched or broken. Additionally, packaging should also be designed artistically in order to contribute to the brand image and satisfy customers expectation. Place policy: Push strategy In short-term, Swatch watches are distributed mainly through the authorised dealers retail outlets and its website. In long-term, as the Vietnam market grows mature, Swatch manufacturer should consider open Swatch stores which are decorated in artistic style and sell only Swatch watches. These selling entities will polish the brand image and become a channel to communicate the firms campaigns to customers. Furthermore, new Swatch stores should be opened in other cities which have high household income such as Hai Phong, Can Tho and Da Nang, etcà ¢Ã¢â€š ¬Ã‚ ¦.. However, these stores are required to locate in good location and well decorated. Pull strategy To adapt with customers expectation and to retain their loyalty, a pull strategy must be implemented in which customers can order their favourite watches through the authorised distributor, who in turn asks the Swatch manufacturer for those products. Regarding an important source of Swatch watches information, the website of TDC Ltd. should be improved. Actions that the firm should take are re-designing and working with a SEO (Search Engine Optimization) agency. These steps aim at raising the websites attractiveness and improving its accessibility. By contract, information about pricing, watches specification and new collections must also be updated regularly. Pricing policy: Pricing from the Swatch manufacturer to the distributor A cost-based value approach should be employed by Swatch manufacturer. The pricing to the wholesaler is set by taking total production costs plus desired margin. Thus, a fair price can be offered to the distributor. Furthermore, as businessmen are very price conscious, the firm should also leverage them by price promotion. Pricing from the distributor to customers Value-based pricing policy should be employed for Swatch watches. As Swatch watches quality and designs are highly evaluated. Hence, the price should not be low; otherwise, it may confuse customers about the watches value. On the other hand, the pricing also reflect the value of Swatch watches against Casio Standard. So the products price should ranged from US$60- US$80 On the other hand, a pricing relation policy should also be implemented. For customers who have purchased more than three watches, they will receive a loyalty card which offer 15% discount for next purchases. This policy is not only aim to incentive customers but also build a firm footing for Swatch community in Vietnam in future. Promotion policy: A promotion policy is built to retain customer loyalty and leverage them to re-purchase Swatchs watches. Two types of sales promotion that will be applied are loyalty card and free gift giving on special occasions. Marketing communication mix: In order to achieve to the firms objectives in 2011, it is vital that Swatch must employ different media channels to reach its targeted customers. Three approaches that will be applied are advertising, public relations and sales promotion. These media channels are not only being utilised to convey the brand message and image but also to introduce a fashion trend to young Vietnamese. Finally, product features such as quality and designs must be emphasised in the media message. Advertising: (see detail in appendix C) Advertising on magazines and newspapers for youth Advertising in social media such as Facebook, Twitter, etcà ¢Ã¢â€š ¬Ã‚ ¦. Advertising in internet media Advertising in TVs Public relations: (see detail in appendix C) Holding flash mob events Sales promotion Where as advertising and public relations are implemented to increase Swatch watches awareness and sales volume. The promotion approach is used to retain customer. Two types of sale promotion are loyalty program and free gift offering. With loyalty card promotion, customers will be given a special ticket for each time they purchase a Swatch watch. Following that, they will get a discount card for 3 tickets that they collected. On the other hand, on special events like Vietnamese New Year Event or Christ Mast, a free gift will be giving to customers associating with the watch they buy. Conclusion: Because of Vietnamese average income is rising, it is believed that the demand for wrist watch will grow higher in next years. Hence, Swatch should invest more in RD, distribution and communication channels to not only increasing revenues but also to capture more market share. Appendix Appendix A Figures Figure 1 Vietnam quarterly GDP growth Source: Taking stock 2010 An update on recent Vietnam economic development Figure 2.1 1H Nielsen Consumer Confident Index (Source: Nielsen Global Online Survey Consumer Confidence, March 2009) Figure 2.2 _ 2006-2009 Consumer Confidence Index: Vietnam Source: Nielsen 2H 2009 Global Omnibus Study, September 2009 Reasons for favourite brand of Vietnamese youth 59% Top quality 39% Innovative, ground breaking 38% Well designed, easy to use 34% Affordable, good value of money 27% Great marketing and advertising Figure 3 Reasons for favourite brand of Vietnamese youth Source: TNS Vietnams shifting consumer landscape Swatch Original Product attributes Casio Standard 3 Materials 3 3 Lifetime battery 4 5 Cool design 3 3 Durable (water-proof, shock-proof, scratch-proof) 4 5 Reputable brand 4 4 Precision 4 3 Additional functions 4 Very low Low Normal High Very high 1 2 3 4 5 Figure 4 Value assessing between Swatch Original and Casio Standard This figure is designed based on my estimation from available data in http://store.swatch.com/ and http://www.casio-intl.com/wat/g_shock/standard.html Vietnamese youth top sources to get news and information Television 84% Internet 58% Magazines and newspapers 24% Word of mouth 13% Figure 5 Young Vietnamese sources of information Source: TNS Vietnams shifting consumer landscape Figure 6 Vietnamese youths digital life Source: TNS Vietnams shifting consumer landscape Figure 7 Vietnamese youths attitude toward brand interaction on-line Source: TNS Vietnams shifting consumer landscape Appendix B Approaches to Vietnamese youth The FCB matrix was invented by Foot, Cone Belding Advertising. The matrix is applied to explain customer buying behaviour and present approaches for media strategy. There are two directions in the FCB Grid: product involvement (high low) and product emotion (thinking feeling). Thinking Feeling High involvement Swatch Original watches Expensive products but decision making is driven by emotion Low involvement It is believed that a majority part of young Vietnamese who aged 15-25 spending a lot of their time for study and having little time for working. As a result, their financial availability is mostly depended on their parents. Which this in mind, wrist watches which cost them US$ 60- 80 will be considered as expensive products. Thus, Swatch watches are classified as high involvement products. On the other hand, Swatch watches are fashion accessories which youngsters can use them to express their style, make them feel cool and fresh. Thus, Swatch watches involve high emotional responses. Regarding reasons for favourite brand (figure 3), it is clear that products quality, designs have significant impacts on Vietnamese youth by 59%, 39% respondents respectively. In contract, these elements engage high emotional responses as they are mostly based on customers perceived value. Hence, quality, designs should be focus points in Swatch media campaigns. In conclusion, FCB Grid suggests that Swatch advertising campaigns should be creative and inspire customers by psychological benefits. Appendix C Communication mix choice Advertising: Advertising on magazines and newspapers for youth Newspapers and magazines is the number three source of information and news to young Vietnamese (figure 5). They use this channel to pull out information of various aspects which they concern include entertainment, fashion trends, news and so on. Thus, it is confident to say that printed media can deliver the brand image and message to a majority of Vietnamese youth. Advertising in social media This approach is absolute must in order to reach the targeted groups. Social networking is a new trend in Vietnam, with half of the online youngster engages in (figure 6). The advantage of this media channel is that information can be spread and shared quickly and widely as internet users are keen in communicating with others. On the other hand, young Vietnamese also pose a positive attitude toward brand interaction on-line. They accept to interact with the brands in many activities from e-mail to news and social (figure 7). Thus, a Swatch community can be built to provide not only information about the products but also to offer promotions and provide a fan space. Furthermore, through social networking, global contests of Swatch (CreArt, etcà ¢Ã¢â€š ¬Ã‚ ¦..) can be introduced to Vietnamese. Famous cyber communities include: Facebook, Twitter and Youtube. Advertising in internet media Internet magazines or information portals for youth are viable mediums for Swatch. They are Vietnamese youngster favourite sources of information in which they rank number two among the others (figure 5). The advantage of this media include: low costs, wide market coverage. Popular websites include: www.hihihehe.com, www.kenh14.vn, www.hoahoctro.vn, www.zing.vn Advertising in TVs TV media should be considered as a channel to reach customer. It is reported that television is the youngsters number one source of news and information. Its advantages are wide reach (% of targeted customers who watch the advertisement) and high frequency (number if time each customer watches the advertisement). Hence, TV advertising can highly increase the brand awareness among young customers. However, there are relatively high costs (costs to produce television commercials and costs for booking TV channels) in utilising this medium. However, it is notable that the advertisements should be creative in order to impress the young audiences. Furthermore, advertisement must be launched at an effective frequency to maximise the effect while spending reasonable budgets. Public relations: Holding special events is an indirect way to advertise for the products to the targeted customers. Alternatively, TDC limited can also give aid to events that are attractive to young customers. It is noticed that special events must be creative and bring joyful to audiences. Consequently, the products image is expected to be benefited from word of mouth and news on magazines. Holding flash mob events Recently, there is a new trend of the youngsters, flash mob event. It is recorded that three big events (with over 1200 participants) and a lot of small ones has taken place in HN and HCM in 2010. Thus, TDC limited can contact with key members of flash mob groups to offer them sponsorship. In return, these members will indirectly promote for Swatch watches and influence the preference of the other event participants.