Statement and Topic Sentence

Cause/Effect Outline Your introduction should: get your readers' attention state the title and author of the novel indicate historical context as applicable clearly identify the cause/effect relationship in the thesis Organize the body of your essay to fit the cause/effect relationship you are analyzing. For an essay that examines one effect with multiple causes l. Introduction A. Please write out your thesis statement using a complete sentence. II. Body paragraph #1† Topic sentence identifies cause#l A. supporting details (details†examples/textual support)B. supporting details C. concluding sentence Body paragraph #2† Topic sentence identifies cause #2 A. supporting details Ill. ‘V. Body paragraph #3† Topic sentence identifies cause #3 A. supporting details V. Conclusion For an essay that examines one cause with multiple effects paragraph #1 †Topic sentence identifies effect #1 Body paragraph #2† Topic sentence identifies effect #2 A. suppor ting details ‘V. Body paragraph #3† Topic sentence identifies effect #3 A. supporting details paragraph #1† Topic sentence identifies cause #1 ‘V.Body paragraph #3† Topic sentence identifies effect #1 A. supporting details V. Body paragraph #4† Topic sentence identifies effect #2 VI. Conclusion OR a. Please write out your thesis statement using a complete sentence. II. Body a. supporting details b. supporting details c. concluding sentence Ill. Body paragraph #2†Topic sentence identifies effect #1 a. supporting details ‘V. Body paragraph #3†Topic sentence identifies cause #2 V. Body paragraph #4†Topic sentence identifies effect #2 Remember, these are Just models to help you organize your essay.You may have more or fewer body paragraphs or supporting details. Do not feel like you have to force your essay to fit these examples exactly! Also remember, topic sentences and concluding sentences make assertions, Your conclusion sh ould: Restate your thesis (without using the same exact wording) Broaden from your character's examples to the larger historical and world context Leave the reader with a call-to-action/larger lesson that connects to your thesis but is applicable to the world (don't mention the book)

Bertrand Russell: The Value Of Philosophy

Consider a man that looks to material needs as the necessities of life. He moves through his world in a twenty-four hour cycle of the mundane, never reaching for a less ignorant existence. Bertrand Russell believes that these â€Å"practical men†, as society deems them, are wrongly named. A meaningful life to this â€Å"practical man†, certainly does not include the understanding of a need for knowledge. Russell states, â€Å"It is exclusively among the goods of the mind that the value of philosophy is to be found; and only those who are not indifferent to these goods can be persuaded that the study of philosophy is not a waste of time† (page 9). The value of philosophy can be found when anyone chooses to step over the line between things and ideas. I am claiming, in this instance, that philosophy is valuable for being a source of knowledge and understanding, among other things. Those that attempt to gain these are in turn going to benefit from their efforts. A man does not necessarily need the ability to comprehend the entire universe, but just to be open to thought. In the past, men that worked towards this task of thinking, such as Newton, were able to take philosophy and evolve it into a separate science. This reasons that philosophy’s value is largely in the possibility of a greater enlightenment that has yet to be determined. There is value in the fact that a deeper reality exists. That life does not just run blindly through time, but streams around reason and thought. Knowledge should alone be enough of a value for philosophy to be an appreciated source of gaining exactly that end. Thomas Nagel writes, â€Å"†¦humans have the special capacity to step back and survey themselves, and the lives to which they are committed†¦Ã¢â‚¬  (page 23). This realization is one of the reasons that philosophy contains value for the society at large. Everyone, through examining and doubting their choices, can gain knowledge. And knowledge is the primary aim of philosophy, according to Russell and my own opinion. Socrates summarizes it best in Plato’s, Apology: Defense of Socrates, when he stated, â€Å"†¦an unexamined life is no life for a human being to live†¦Ã¢â‚¬  (page 40). Humans were given the capacity to have thought processes and go beyond the routine existence of lower level life forms. To let this possession go unused would be neglecting the possibilities of the mind. However, the value of philosophy for society at large is limited by self-assertion. The masses will find themselves looking for knowledge but being blocked by the view that the world is of less worth than themselves, or the Self. This will be the downfall of the instinctive man; he is contained in his private interests. It is almost like a trap, man fills his life with family and friends and believes that he has found his place in life. A true student of philosophy will have a want of knowledge that is free and pure. This want contains no concerns of Self, but rather of the not-Self. Knowledge arrives when man lets go of trying to fit the universe into his world and instead fits his world into the universe. In order to be a philosopher, one must overcome the narrow circle of the Self and of private interests. Therefore the largest value of philosophy is for the philosopher, for he is able to completely be open to the acquisition of knowledge. Most of the value of philosophy is then sent indirectly to the larger society. The fact that philosophy, as a subject, is prone to uncertainty can arouse disbelief in its value. It can be argued that no knowledge can possibly be gained by studying a field in which there are no definite answers. Russell agrees with this point when he maintains that even if answers are determined, none of them can be proven true without exception. The subjective areas of thought, those dealing with opinions and differences in beliefs and practices, would hold no basis in practicality. â€Å"Practical man† will continue to waste away in his secluded reality, convinced that being materialistic is the most important quality to possess. Russell himself mentions, â€Å"†¦many men, under the influence of science or practical affairs, are inclined to doubt whether philosophy is nything better than innocent but useless trifling, †¦and controversies on matters concerning which knowledge is impossible† (page 9). However, Russell contradicts his own statements on purpose with the idea that people have the wrong view of philosophy. The uncertainty in philosophy is what makes the subject intriguing and worth arguing for or against. So what if there are no definite answers? The process of coming to the conclusion that nothing is set in stone is where the knowledge lies in wait to be learned. The questions of life make for intellectual freedom in the search for the unfound answers. Philosophic contemplation best works when the desire for knowledge is unadulterated. This would then deal mainly with the area of the not-Self; it must be in union with the Self to create the right environment for the intellect. Russell helps to confirm my statement that knowledge is the value of philosophy when he writes, â€Å"†¦free intellect will see†¦without traditional prejudices†¦in the sole and exclusive desire of knowledge-knowledge as impersonal, as purely contemplative, as it is possible for man to attain† (page 11). J. J. C. Smart believes that we should never assume that we have found the ultimate and final truth about anything. But that having a condensed view will bring us closer than not pondering it at all. Then, any attempt to push beyond that line between things and thought will create a positive end. Knowledge, the total range of what has been perceived and learned, is the absolute value of philosophy in my opinion. Philosophers, as well as man, can only benefit from the scrutiny placed on thought. Without the knowledge that philosophy can provide, the world would be a very simple place based exclusively on materialistic views. The old saying that ignorance is bliss would unmistakably be true. Man would continue in his everyday life, unaware of the chance that he is missing. Think about what a waste such a world would be, when the possibility for undiminished intelligence and open mentality is right beyond the baggage that man carries around with him. Philosophy’s value in knowledge is that it makes man’s life worth not just surviving but truly living.

Arts of the contact zone Essay

In â€Å"†Arts of the Contact Zone† Pratt gets the point across that cultures should recognize the â€Å"contact zone.† By giving examples like Poma’s writing and a homework assignment that her son had, Pratt defines the contact zone as the â€Å"meeting of cultures with asymmetric power.† (p 487) The word â€Å"cultures† refers to every type of group in my eyes, groups such as sports teams and even classrooms. A classroom can be defined as a contact zone because the Teacher and the students are the two cultures, while the power is tilted toward the teachers favor. Pratt shows one of her son’s assignments where he answered the teacher’s questions in the same sequence that they were asked, resulting in little to no freedom to students. I could relate to this because assignments my teachers have given to me are very similar. As school progressed and classes started getting harder, the classroom setting shifted from a â€Å"contact zone† to a â€Å"community.† This allows students like me to have more freedom and creativity in there assignments. Throughout the text I would define â€Å"culture† as any group of people. Before rereading the story I was able to apply culture to most parts of my life. After rereading the story with a different perspective of culture, I make it out as a more global term. Rather than thinking of individual’s lives, I thought more about civilizations. I found that along with the change of perspective comes a whole new output of the text. This is why it is important to reread the text because without doing so it would be challenging to find the meanings of all the words used. If we changed any of the meanings or views of them, it dramatically changes the points the story is trying to get across and the way the story flows.

Causes of the French Revolution

Causes of the French Revolution The French Revolution occurred in France between 1789 and 1892 (although these dates were controversial by historians), and the French monarchy and AncienRà ©gime (Government) It brought overthrown. French monarchies have been established for centuries and the cause of the revolution is deeply rooted, including ancient institutional issues, growth of nationalism, influence of philosophers, and examples of American revolution I will. The reason for the French Revolution is the reason it really caused the French Revolution. Therefore, no one seems to be able to agree with a clear answer, but the answer is simple. Main reasons for the French Revolution. Finance, law and population segmentation. The French Revolution Law and the French government are perfect monarchies. There were 13 different regions in France at that time. Each of these 13 areas has its own rules. What does this mean? - Historians have long discussed the cause of the French Revolution. Maybe, it is not a single factor, it is the result of several factors. A combination of several social, political and economic reasons brought dramatic changes to French AncienRà ©gime, law and government system before the French Revolution of 1789. The French society of the 18th century was divided into three categories: clergy, nobility, and ordinary people. Origin of the French Revolution The fundamental cause of the French Revolution was a strong conflict between emerging bourgeoisie and deeply noblemen and kept its privileges. Perhaps the main reason for the revolution, there are two other things that brought about the French revolutionary madness - French debt and famine - a French essay  «l. Je suis Hindumaisj'aicÃÆ'  © lÃÆ'Æ’reneà ±l parce quec'estunefÃÆ' ªtequiestagrà ©can. J'aicÃÆ'  © lÃÆ'  «breà ±oÃÆ' « lvecmamÃÆ' Å“re, monpà ¨ - etmonpetits urcetteannà ©e is a source of Christian Christianity history. Cetteanà ©e, ladent lasaisondeNoÃÆ'  ¡ l, j'aiachetÃÆ' un calendrier d'advient Causes of the French Revolution The French Revolution in 1789 brought about many causes and events. Prior to the Revolution, France participated in many expensive wars, especially the American Revolutionary War, which caused economic difficulties and increased debt. The royal family and its courts are costly to repair. At the moment, the age of enlightenment is taking place, new ideas, challenges to the Ancien regime, and absolute dominance are emerging Causes of the French Revolution Reasons for the French Revolution On July 14, 1789, several Hungarian hungry people and 60 soldiers gained control over Bastille and changed the history of France. Occupation of Bastille was not caused by the incident, but caused by several root causes such as old regime, tax increase, American revolution, and philosopher's thoughts and beliefs. The direct cause of the revolution was the fact that the price of bread rose and the 3rd floor residence was shut out from the hall. The reason for the French Revolution is the reason it really caused the French Revolution. Therefore, no one seems to be able to agree with a clear answer, but the answer is simple. Main reasons for the French Revolution. Finance, law and population segmentation. The French Revolution Law and the French government are perfect monarchies. There were 13 different regions in France at that time. Each of these 13 areas has its own rules. What does this mean? - Historians have long discussed the cause of the French R evolution. Maybe, it is not a single factor, it is the result of several factors. A combination of several social, political and economic reasons brought dramatic changes to French AncienRà ©gime, law and government system before the French Revolution of 1789. The French society of the 18th century was divided into three categories: clergy, nobility, and ordinary people. Origin of the French Revolution The fundamental cause of the French Revolution was a strong conflict between emerging bourgeoisie and deeply noblemen and kept its privileges. Perhaps the main reason for the revolution, there are two other things that brought about the French revolutionary madness - French debt and famine - a French essay  «l. Je suis Hindumaisj'aicÃÆ'  © lÃÆ'Æ’reneà ±l parce quec'estunefÃÆ' ªtequiestagrà ©can. J'aicÃÆ'  © lÃÆ'  «breà ±oÃÆ' « lvecmamÃÆ' Å“re, monpà ¨ - etmonpetits urcetteannà ©e is a source of Christian Christianity history. Cetteanà ©e, ladent lasai sondeNoÃÆ' ¡ l, j'aiachetÃÆ' un calendrier d'advient Causes of the French Revolution Causes of the French Revolution The French Revolution in 1789 brought about many causes and events. Prior to the Revolution, France participated in many expensive wars, especially the American Revolutionary War, which caused economic difficulties and increased debt. The royal family and its courts are costly to repair. At this time, an age of enlightenment has arisen, new ideas, a challenge to the Ancien regime, and absolute control of power are born. The reason for the French Revolution is the reason it really caused the French Revolution. Therefore, no one seems to be able to agree with a clear answer, but the answer is simple. Main reasons for the French Revolution. Finance, law and population segmentation. The French Revolution Law and the French government are perfect monarchies. There were 13 different regions in France at that time. Each of these 13 areas has its own rules. What does this mean? - Historians have long discussed the cause of the French Revolution. Maybe, it is n ot a single factor, it is the result of several factors. A combination of several social, political and economic reasons brought dramatic changes to French AncienRà ©gime, law and government system before the French Revolution of 1789. In the 18th century, French society was divided into three categories, a mansion. Clergy, aristocracy, and the general public. Origin of the French Revolution The fundamental cause of the French Revolution was a strong conflict between emerging bourgeoisie and deeply noblemen and kept its privileges. Perhaps the main reason for the revolution, there are two other things that brought about the French revolutionary madness - French debt and famine - a French essay  «l. Je suis Hindumaisj'aicÃÆ'  © lÃÆ'Æ’reneà ±l parce quec'estunefÃÆ' ªtequiestagrà ©can. J'aicÃÆ'  © lÃÆ'  «breà ±oÃÆ' « lvecmamÃÆ' Å“re, monpà ¨ - etmonpetits urcetteannà ©e is a source of Christian Christianity history. Cetteanà ©e, ladent lasaisondeNoÃÆ'  ¡ l, j'aiachetÃÆ' un calendrier d'advient Causes of the French Revolution The reason for the French Revolution is a powerful country with a population of 29 million in France. It was ruled by King Rui, the sixteenth king known as King of the Sun. He has the right to rule from God, not from people. This idea is called the sacred right of the king. Louis is an absolute ruler. This means that he can do whatever he wishes without having to consult anyone. He lives in the luxury of Versailles. He is not very confident and I do not like to make a decision. He spent a lot of time locking and hunting. Origin of the French Revolution The fundamental cause of the French Revolution was a strong conflict between emerging bourgeoisie and deeply noblemen and kept its privileges. Perhaps the main reason for the revolution, there are two other things that brought about the French revolutionary madness - French debt and famine - a French essay  «l. Je suis Hindumaisj'aicÃÆ'  © lÃÆ'Æ’reneà ±l parce quec'estunefÃÆ' ªtequiestagrà ©can. J'aicÃÆ'  © lÃÆ'  « breà ±oÃÆ' « lvecmamÃÆ' Å“re, monpà ¨ - etmonpetits urcetteannà ©e is a source of Christian Christianity history. Cetteanà ©e, ladent lasaisondeNoÃÆ' ¡ l, j'aiachetÃÆ' un calendrier d'advient The reason for the French Revolution is the reason why it really caused the French Revolution. Therefore, no one seems to be able to agree with a clear answer, but the answer is simple. Main reasons for the French Revolution. Finance, law and population segmentation. The French Revolution Law and the French government are perfect monarchies. There were 13 different regions in France at that time. Each of these 13 areas has its own rules. What does this mean? - Historians have long discussed the cause of the French Revolution. Maybe, it is not a single factor, it is the result of several factors. A combination of several social, political and economic reasons brought dramatic changes to French AncienRà ©gime, law and government system before the French Revolution of 1789. The Fr ench society of the 18th century was divided into three categories: clergy, nobility, and ordinary people. revolution? The main reason for the French Revolution was a controversy between different kinds of social classes in French society. The French Revolution from 1789 to 1799 was one of the most important events in world history. The revolution brought many changes in France, and during the revolutionary era France was the most powerful country in Europe. The revolution brought about the development of new political forces like democracy and nationalism. It raised doubts on the authority of the king, priests, and aristocrats. The revolution also gave new meanings and new ideas to people's political thought. Causes of the French Revolution The beginning of the French Revolution is due to intensified inequality, bankruptcy, enlightenment and the influence of the American Revolution. The first and second real estate is made up of wealthy aristocrats without taxation and privilege. In contrast, the tertiary industry consists of citizens working hard every day and paying heavy taxes. This inequality made the people angry. The king before Louis XVI was Louis XIV. He used too much money and spranged the government. The reason for the French Revolution is the reason it really caused the French Revolution. Therefore, no one seems to be able to agree with a clear answer, but the answer is simple. Main reasons for the French Revolution. Finance, law and population segmentation. The French Revolution Law and the French government are perfect monarchies. There were 13 different regions in France at that time. Each of these 13 areas has its own rules. What does this mean? In France there is no unified legal system, basically the go vernment governs, but it is enacted through the parliament itself. The French Revolution was also known as the revolution of 1789. This is an era when people overthrew the monarchy and regulated the government. There are three main reasons for the French Revolution, economic, political and social. The economic reasons are as follows. Increase in government debt, trial of taxation on nobility, food shortage, and tax burden of tertiary industry. Political reason is absolute monarchy (invalid ruler Louis XVI). The social cause is the growth of industry, the rise of the middle class and the expansion of poverty. In short, the French Revolution completely changed the social and political structure of France. The revolution ended with the rise of Napoleon Causes of the French Revolution The French Revolution in 1789 brought about many causes and events. Prior to the Revolution, France participated in many expensive wars, especially the American Revolutionary War, which caused economic dif ficulties and increased debt. The royal family and its courts are costly to repair. At the moment, the age of enlightenment is taking place, new ideas, challenges to the Ancien regime, and absolute dominance are emerging

Company analysis of Ooredoo (previously known as Q-tel) Research Paper

Company analysis of Ooredoo (previously known as Q-tel) - Research Paper Example The company is headquartered in Doha, Qatar and is growing ambitiously by capturing the opportunities that exist in the emerging market in the world. The Ooredoo Group operates with a wide range of brands in the communication industry and provides a collection of services which include mobile telephones, broadband, digital technologies and fibre technologies to serve their customer and the business industry. The core vision of Ooredoo is to enrich the lives of the people by being the leading communications company at the international stage. The Ooredoo group is committed to let their customer live their aspiration. This has been achieved for a huge customer base in international societies who are closely connected with their operators. The operators of Ooredoo keep close linkages with the communities and fulfil their daily needs. The markets of Ooredoo are present in Iraq, Indonesia, Oman, Algeria, Tunisia, Kuwait, Maldives, Palestine and Qatar. The chairman of Ooredoo, H.E. Sheikh Abdullah Bin Mohammed Bin Saud Al Thani enjoys the status of minister of state and has been instrumental in implementing effective corporate governance, corporate accountability and maximizing the wealth of its shareholders. In line with the vision statement, Ooredoo has a mission to become the leading international communications company in the world. ... For this Ooredoo maintains underlying ethics of true financial disclosures. Ooredoo group is committed to fulfil its corporate social responsibility by extending support to the communities and groups for charities in Qatar thereby returning the benefits to the society. The group also has a vision of contributing actively to social causes in the field of healthcare, education, sports, environmental aspects and welfare of the society. Ooredoo supports the national program for spreading awareness towards electronic wastes and their disposal techniques which helps in protecting the environment. Apart from that the company sponsors school events, educational projects. Ooredoo also supported construction of a full-fledged kidney dialysis centre in Qatar. As an outcome of adhering to the core values in line with the vision and mission statement, Ooredoo has achieved an eight fold growth from $800 million to $7.5 billion at the end of 2010 under the leadership of its management. Identificati on of stakeholders The stakeholders of the Ooredoo have increased as the company has expanded its operations in several markets all over the world by catering to the emerging needs in telecommunication. Ooredoo being a leading international communications company has both internal as well as the external stakeholders. The chairman of the Board of Directors, the governing body, representatives of the government and representatives of the private sector present in the governing body, the shareholders of the company and the employees of Ooredoo comprise of the internal stakeholders. The framework of policies of the organisation and implementing of those

Analysis of crimestoppers Research Paper Example | Topics and Well Written Essays - 1500 words

Analysis of crimestoppers - Research Paper Example Crimestoppers is a national program that was begun on a local, regional and national level to fight crime.The program brings together law enforcement,private citizens,the media to find criminals.This program began when a detective in Albuquerque,NM became concerned about the many crimes that were unsolved and that the leads had gone cold. At the time, a young college student was killed and they could not find any other leads about this crime. He realized that there was someone in the community that could help solve the murder of this college student and he knew that people would come forward if they could do it anonymously, they would be paid for a lead that led to solving the crime and the media televised the first â€Å"Crime of the Week.† Within 72 hours, three men were arrested who had committed the killing of the college student and they realized this was a good idea; Crimestoppers officially began on September 8, 1976. To date, Crimestoppers has been showed to reach all corners of the world and they have a particular presence in â€Å"Nation/Regions of the United States, Canada, Caribbean and Latin America, Europe, Australia, and the South/Western Pacific† (Crimestoppers USA, par. 4). The Crime Triangle the Program Addresses Crimestoppers attempts to address all aspects of the crime triangle. They realize that someone in the community knows when a crime is committed and they know who has committed the crime. They will help law enforcement when they have three issues satisfied: Fear of reprisal An attitude of apathy Reluctance to get involved Crimestoppers is able to resolve these issues by providing each person with a code number that keeps their tip anonymous and by rewarding them with up to $1000 when they supply information that eventually leads to the arrest of the perpetrator (Crimestoppers USA, 2011). By resolving these issues and putting the program in place, law enforcement is able to resolve the three aspects of the triangle: They m ake the community more aware of the fact that there is someone who has committed a crime, they identify the individual that had the crime committed against them and they show how the opportunity was made to create the crime (Houston Police Department, n.d.). By doing so, the community becomes safer and people are more prone to let law enforcement know where an individual resides who has committed the crime in question. Analysis of Crime Stopper’s Success Crimestoppers states that they have â€Å"an average conviction rate of approximately 95% on cases solved by a tip to the program† (Crimestoppers USA, 2011, par. 8). This conviction rate is based on the national average. In order to understand their success more specifically, the information is found in a variety of programs. Hoffman (2010) suggests that the Houston branch of Crimestoppers is â€Å"the most effective unit in the nation† (par 1). The Houston branch generally receives about 2500 calls, 500 which a re good and those 500 lead to about 50 arrests. In this city people can be paid up to $5000 if their tip lead to an arrest. In 2009, this meant that â€Å"825 felons were prosecuted because of Crimestoppers.† (Hoffman, 2010, par. 6). According to Gordon-Gibson (2010) from 1976 to 2010, 829,603 arrests were made, 1,277,325 cases were cleared, US $2,006,059,318 in property was recovered and US $7,869,309,917 worth of drugs were seized. In 2011, these statistics have grown to 893,691 arrests being made worldwide, 1,358,830 cases cleared, $2,151,864,229 worth of property recovered and a total of $8,082,482,485 drugs seized. These statistics show that Crimestoppers has had success over many years in solving crimes with the help of the community and the media. (Crimestoppers International, 2011) Why Crimestoppers Works (Critical Analysis of the Effectiveness of the Program) According to Gordon-Gibson (2010) there are several reasons why Crimestoppers works. Individuals who want to report crimes can do so anonymously so they are not put in the position of confronting the criminal.

Ethical issue in Marketing related to Advertising Essay

Ethical issue in Marketing related to Advertising - Essay Example According to the research findings there are numerous advertising media including the traditional television, radio, newspapers, mail and billboards, and the postmodern computer based internet advertisement channels including email, blogs, websites, programs and search engines among others. The increased number of advertising channels and methods of collecting data for advertising have pushed advertising ethics even further, and an advertiser has to be keen not to cross the line between ethical and unethical. In addition, personalised advertising that exploits various approaches to data mining is so effective that the persuasive and exploitative aspects of advertising have become a matter of serious concern to various stakeholders. This has been linked to the ethical aspects of consumer privacy that has resulted in the enactment of policies that provide guidelines on online data collection and use. However, these policies aim at forcing advertisers to do no harm, and advertisers have to decide if they just want to avoid harming consumers, or they would want to do some public good too. The Advertising Standards Authority controls the content of advertisements in the United Kingdom, and the town and county planning system controls the content of outdoor advertisements. However, enforcement of advertising ethics goes beyond these bodies and extends to numerous independent consumer protection groups, and before advertising, a business entity has to predict the response that the advertisement is likely to elicit from these regulators. However, the regulators’ definitions of ethics are too broad, and the advertiser is largely responsible for the contents of advertisements (Hunt and Vitell, 2006: 150). Advertisement ethics is determined by the effects of the advertisement on the human, cultural, social, economic and political consequences of an advertisement on society. The aim of this term paper is to discuss the concept of marketing ethics as it relates to ad vertising. Background Information Common Advertising Media Advertising is the first communication between a firm and its prospective customers; therefore, the firm must do a decent job of it in order to have an impact and increase the likelihood of adverts translating to increased sales. Therefore, an advertisement must be designed create awareness, knowledge, liking, preference and conviction in a potential customer in order for him or her to make a purchase. Advertisers have always exploited the available media to the greatest extent, such that advertising accounts for a big portion of a firm’s expenditure. Traditional advertisements like radio are still in use today, though their use is reducing due to the emergence of more effective technologies that combine both the audio and visual components of advertisements (Kelley et al., 2011). Compared to other senses, visual reception causes the most impact on a person’