Arcangelo Corelli: the Period, Life, and Works

Brianna Hunter MUL1110-3060 Professor Kranz February 20, 2013 Arcangelo Corelli: The Period, Life, and Works Music was discovered thousands of years ago and has only progressively gotten better with the invention of instruments and the development of musical dynamics. During the baroque period, in which Arcangelo Corelli lived and died, music was beginning to evolve into a more diverse musical experience. Arcangelo Corelli was one of the few violin and musical composer pioneers that helped shape music and create some of the most recognized compositions of his era.According to Baroque Music, Corelli not only shared his musical knowledge with fellow musicians, but was known as the â€Å"founder of modern violin technique,† the â€Å"world’s first great violinist,† and the â€Å"father of concerto grosso. † The period, life, and works in which the great Arcangelo Corelli lived will be discussed in greater detail as the paper progresses. To begin, the baroque period, also known as the â€Å"age of absolutism,† is classified by the years 1600, in which opera began, to the death of Johann Sebastian Bach in 1750 (Kamien 99).Opera was birthed in Italy within the baroque period and provided the people a show of â€Å"magnificent extravagance† with more emphasis on the words than the music (Kamien 118-19). Furthermore, the baroque styled opera marked the entrance of castrato singers. These singers were males who had been castrated before they hit puberty to ensure the lung power of men and the vocal range of women. â€Å"By combining virtuosity, nobility, and extravagance, baroque opera perfectly expressed the spirit of a grand age† (Kamien 120).As well as the start of opera, the texture of the music was imperative during the baroque period. In the early baroque period, from 1600 to 1640, musicians favored the homophonic texture of music. Early baroque composers thought the only way to clearly project the lyrics of the so ngs was to have a main, constant melody with stressed contrasting sounds by singers against a chorus or using voices against instruments. On the contrast, during the late baroque period, 1690-1750, the favored texture was polyphonic, just as it had been during the renaissance period (Kamien 102).According to NAU, â€Å"polyphonic texture contains two or more active melodies†¦ with emphasis placed upon the interplay between lines, rather than on a single melody or a stream of chord sounds† (par 1). In addition, the layering of voices shares importance with the polyphonic texture of the baroque period. â€Å"Layering is when two or more voices move at different but closely related levels of rhythmic activity, similar to different parts of a machine moving at different but related speeds† (â€Å"Polyphonic† par 2).Although homophonic texture paved a way for music of the baroque period, most of the baroque compositions that are well-known used the polyphonic te xture which helped â€Å"instrumental music become as important as vocal music for the first time† (Kamien 102) In addition, the form of the music in the baroque period was also important. The musical forms varied from sonatas to concerto grosso to the most basic forms. For instance, the two basic musical forms are ternary form, which is a three-part A B A sequence, and binary form, which is a two-part A B sequence.The most commonly used basic form of the baroque period was the ternary form, which had sounds that mirrored â€Å"a statement, a contrast or departure, and a return,† hinting an A B A sequence (Kamien 49-50). Next, the concerto grosso was very essential for late baroque. The concerto grosso, â€Å"a small group of soloists pitted against a larger group of players called the tutti (all),† was used by orchestras in upper-class palaces that provided the soloists with â€Å"brilliant and fanciful melodic lines† (Kamien 108).Finally, the sonatas we re popular in the baroque period for churches, performances, and for leisure. A sonata is â€Å"a composition in several movements for one to eight instruments. † In the same way, the trio sonata gained popularity with composers because they were composing for three melodic lines (Kamien 125). With that in mind, Arcangelo Corelli composed a trio sonata in 1689 for stringed instruments called the Trio Sonata in A Minor, Op. 3, No. 10 with four movements (Kamien 126). Although the trio onata would appear to have three parts, the trio sonata in fact has four instrumentalists, with two high instruments and two instruments for the lower basso continuo (Kamien 125). Relatively, tempo was an important development of the baroque era. Before the seventeenth century, tempo was indicated by notations. Conversely, the baroque period was the beginning of using terms to describe tempo which originated in Italy and quickly spread throughout Europe. Consequently, the terms still used today t o describe tempo are in Italian.For example, allegro means a fast tempo, accelerando means becoming faster, and largo means a very slow tempo. Even though the terms were created, some composers still had confusion about the many different meanings that the words could denote. In correlation, â€Å"the invention of the metronome allowed composers to become very precise with their tempo markings, however most conductors and performers still tend to regard tempo as a matter of interpretation† (Miller par 4). In Fusignano, Italy, on February 17, 1653, over 360 years ago, Italian violinist Arcangelo Corelli was born to a prosperous family.Santa and Arcangelo Corelli Sr. had five children together, including Arcangelo— Ippolito, Domenico, Giovanna and Giacinto. Corelli was named after his father who unfortunately died a month before his birth and as a result, he was raised by his single mother, Santa Corelli (Talbot 181). Corelli’s initial musical studies were with th e local clergy near Faenza, Italy and then finally studied in Bologna, Italy in 1666. â€Å"His studies there were with Giovanni Benvenuti and Leonardo Brugnoli, the former representing the disciplined style of the Accademia filarmonica (to which Corelli was admitted in 1670)† (Whent par 1).According to Padre Martini, Arcangelo Corelli took his first violin lessons at Bologna from Benvenuti and then later Brugnoli (Talbot 181). In the mid 1670’s, Corelli established himself in Rome, Italy where he found himself in the service of Queen Christina of Sweden in 1679 (â€Å"Arcangelo† par 1). Prior to meeting Queen Christina, Corelli â€Å"appeared as a violinist in the orchestra that recruited for a series of Lenten oratorios at S. Giovanni dei Fiorentini† in 1676 (Talbot 182). In 1681, Arcangelo dedicated his Opus1 to the Queen of Sweden which he escribed as the â€Å"first fruits of his studies† (Talbot 183-84). In 1684, Corelli began to regularly pe rform at musical functions for an employer named Cardinal Pamphili. Shortly after beginning his services for Pamphili, Corelli dedicated his Opus 2 to him in 1685 (Talbot 185). Correspondingly, â€Å"on July 9, 1687 Cardinal Pamphili engaged Corelli as his music master at a monthly salary of ten Florentine piasters† (Talbot 186). At this time, Corelli and his pupil, Matteo Fornari, moved into Pamphili’s palace to serve their talents.Sadly, Pamphili moved out of Rome in 1690, which left Corelli to find a new patron. Fortunately, Corelli quickly found patronage in Cardinal Pietro Ottoboni, to whom he dedicated his Opus 4 to (Kemp par 1). Luckily for Corelli, Ottoboni viewed him more as friend than a servant and allowed Corelli to live the rest of his life in his palace (Kemp par 2). Furthermore, Corelli directed opera pieces at the Cancelleria and the Tordinona theatre. In â€Å"Naples, Italy on May 1, 1702, Corelli played Scarlatti’s Tiberio, imperator d’ Oriente† (Talbot 188).With his evidently superior skills, â€Å"in 1706 Corelli was elected as one of only a handful of musicians to the select the artistic circle known as the Accademia degli Arcadi† (Kemp par 2). Regrettably, after 1708, Arcangelo Corelli discharged himself from the public’s eye, and â€Å"busied himself with the composition of concerti grosso† (Talbot 189). A few years later, in December of 1712, his health began to deteriorate. Consequently, Corelli wrote his will on January 5, 1713, in which he left â€Å"all his violins, his manuscripts, the plates of his Opus 4, and his future Opus 6† to his pupil, Matteo Fornari.Three days later, Arcangelo Corelli, at the age of 59, died in Rome, Italy (Talbot 189) and was buried in the Pantheon, near Raphael Sanzio da Urbino, a famous painter (Kemp par 3). â€Å"The anniversary of his death was marked for several years afterwards by solemn performances of his concertos in the Pantheon† (Talbot 190). In relation to Corelli’s musical success, his musical style was revolutionary. â€Å"Corelli popularized certain rhythmical stereotypes, in particular the ‘walking’ or ‘running’ bass in which an inessential note is interposed between two harmony notes† (Talbot 196). His allegros are characterized by rapid changes of harmony underlining the metrical structure, repeated notes, widely ranging themes, idiomatic violin writing†¦ and a mechanically progressive rhythm† (Whent par 6). Even though Arcangelo Corelli was an innovator of sorts, the only device he is named after is the ‘Corelli clash’ (â€Å"where the late resolution on to the leading note at a cadence coincides with the anticipation of the tonic note in the companion upper part†) which was popular in 1680’s dance music (Talbot 196).According to Talbot, â€Å"in formal matters, Corelli is often credited with the clearest exposition of the difference between the ‘church’ and ‘chamber’ varieties of sonata, and the establishment of four movements as the norm in both† (196). â€Å"Few composers achieved so much so quickly, and with such economical means, as Corelli† (200). Undoubtedly, Arcangelo Corelli created many masterpieces that received much praise during and after his lifetime. His Opus 1, to whom he dedicated to Queen Christina of Sweden, is twelve church trio-sonatas. (â€Å"Arcangelo† par 8).Opus 1 (Opera Prima) was written for â€Å"two violins and Violone or Archlute with organ bass and in a somewhat serious contrapuntal style† (Deas 7). Admittedly, Opus 1 has been reprinted â€Å"through 35 known editions between 1681 and 1785† (Talbot 193). Following Opus 1 and 2, Corelli created Opus 3 (Opera Terza), which is a set of twelve trio-sonatas in dedication to the Duke of Modena in 1689 (Deas 6). According to Deas, in Opus 3 â€Å"there is plenty of vigorous independent part-writing in the many fugal movements and, in the slow introductions and middle movements, a poise and dignity that might be called Handelian† (7).In fact, Johann Sebastian Bach â€Å"borrowed the subject of the second movement of Opus 3 No. 4 for an organ fugue† ( Talbot 193). Not before long, Arcangelo Corelli was back at it again with his composition of Opus 5, the most popular opus of his career with 42 editions being reprinted by 1800 (Talbot 193). Opus 5 is a set of twelve violin and bass sonatas that were dedicated to Sophia Charlotte, Electress of Brandenburg with no clear date of creation (Deas 6). Corelli’s Opus 5 continued to be performed and used as teaching pieces before and after his death (Zaslaw par 2).In fact, according to Zaslaw, â€Å"no other set of works enjoyed a comparable reception in the 18th century† more than Corelli’s Opus 5 (par 1). Before his untimely death, Corelli started, but never finished Opus 6 (Opus Sesta). Opus 6, dedicated to John William, Elector Palatine, was finally finished and published in 1714 (Edwards 526) with help from Corelli’s former pupil Matteo Fornari (Talbot 189). In Corelli's Opus 6 concerto grosso, â€Å"the smaller group consists of two violins and a cello, and the larger of a string orchestra† (â€Å"Arcangelo† par 5).Although Corelli did not invent concerto grosso, â€Å"it was he who proved the potentialities of the form, popularized it, and wrote the first great music for it† and if not for him as a model, â€Å"it would have been impossible for Vivaldi, Handel, and Bach to have given us their concerto grosso masterpieces† (Arcangelo† par 4). Corelli â€Å"reached his creative peak and climaxed all his musical contributions† with the publication of his concerto grosso (â€Å"Arcangelo† par 3). In final consideration, Arcangelo Corelli, Italian violinist, was a heavy hitter of his time p eriod.Corelli had many pupils that included Francesco Geminiani and Antonio Vivaldi who later went on to influence the famous Johann Sebastian Bach (â€Å"Arcangelo† par 9). â€Å"His contributions can be divided three ways, a violinist, composer, and teacher. It was his skill on the new instrument known as the violin and his extensive and very popular concert tours throughout Europe which did most to give that instrument its prominent place in music† (â€Å"Arcangelo† par 2). â€Å"As a violinist, he was one of Europe’s most sought-after teachers, exerting an influence on instrumental technique which spread well into the 18th century† (Kemp par 3).Point in fact, according to Kemp, â€Å"his 48 published trio sonatas, 12 solo violin sonatas and 12 concerti grossi were quickly recognized as offering supreme models of their kind† (par 3). â€Å"As a composer he was the first to become famous based solely on instrumental composition, the first composer whose reputation was directly influenced by music publishers, and the first to produce instrumental works that would become classics† (Cole par 1). Arcangelo Corelli â€Å"has taken a place among the immortal musicians of all time, and he maintains that exalted position today† and will forever remain a pioneer for baroque music (â€Å"Arcangelo† par 10).Works Cited â€Å"Arcangelo Corelli. † Baroque Music. Internet Arton Publications, n. d. Web. 15 Feb. 2013. Cole, Richard. , et al. â€Å"Arcangelo Corelli. †Ã‚  Virginia Tech Multimedia Music Dictionary. Virginia Tech Department of Music, n. d. Web. 15 Feb. 2013 Deas, Stewart. â€Å"Arcangelo Corelli. † Music & Letters Jan. 1953, Vol. 34, No. 1: 1-10. JSTOR. Web. 15 Feb. 2013. Edwards, Owain. â€Å"Corelli and The Violin. †Ã‚  History Today  26. 8 (1976): 525-531. Academic Search Complete. Web. 15 Feb. 2013. Kamien, Roger. Music: An Appreciation. 7th ed. New York: McGraw-Hi ll, 2011. Print. Kemp, Lindsay. Arcangelo Corelli. † BBC News. BBC, 2003. Web. 15 Feb. 2013. Miller, R. J. â€Å"The Baroque Era. †Ã‚  clem. mscd. Appassionata Music Pub. , 2002. Web. 15 Feb. 2013. â€Å"Polyphonic Texture and Genres. †Ã‚  NAU. N. p. , n. d. Web. 15 Feb. 2013. Talbot, Michael. â€Å"Arcangelo Corelli. † Italian Baroque Masters. Ed. Stanley Sadie. New York, London: W. W. Norton & Company, 1984. Print. Whent, Chris. â€Å"Arcangelo Corelli. †Ã‚  HOASM. N. p. , n. d. Web. 15 Feb. 2013. Zaslaw, Neal. â€Å"Ornaments for Corelli's Violin Sonatas, Op. 5. †Ã‚  Oxford Journals. Oxford University Press, 1996. Web. 15 Feb. 2013.

Complicated Attitudes Towards Female Characters Essay

I agree with this statement, as the female characters are revealed to the reader as being powerful over men, seductive, suspicious, mysterious, bewitching and in the end, cause destruction. However, in the poems, males claim some possessiveness over the females. For example; in the poem ‘La Belle Dame Sans Merci’ a beautiful woman tempts men/ knights with her ‘faery’ beauty. The knight in the poem, falls in love with her through her seductive actions, but then she abandons him. ‘ I met a lady in the meads, Full beautiful – a faery’s child’ This quote shows how mysterious the female is by describing her as a ‘faery’s child’ which basically means a mystical fairy in human form, who is playful and has magical powers. In ‘La Belle Dame Sans Merci’ the reader only gets one interpretation of the female through the knights direct speech, this reflects a complicated attitude to the reader as we have a biased opinion of the female. Also, not having direct speech from ‘La Belle’ adds to the mysterious-ness of female characters in Keats’ poetry. A male contrast in this poem is quite important, as in many of Keats’ poetry. The knight claims possession over the female. He creates garlands and bracelets for which could be used to enclose and trap her. ‘I made a garland for her head, And bracelets too, and fragrant zone’ ‘I set her on my pacing steed’ These quote shows his possessiveness over the beautiful woman. In the same way, ‘The Eve Of St Agnes’ portrays these attitudes towards females. The narrator focuses on a virgin named Madeline, describing her as pure, nieve, vague and blinded by superstition. This gives the reader the impression of her being easily led and expressing her as being quite innocent. In the poem Madeline is at a party and is oblivious to everything going on around her, she is only thinking of the legend St Agnes. St Agnes Eve is believed by virgins that on this night they will see their future husbands in the dreams. The poet describing Madeline as one of these believers, shows the theme of suspicion and witchcraft, as Madeline will perform the rites associated with St Agnes. Keats’ uses negative capability to contrast innocence with flirtatious, this happens when Madeline goes up to her bedchamber to undress for bed. ‘Of all its wreathed pearls her hair she frees; Unclasps her warmed jewels one by one; Loosens her fragrant boddice; by degrees Her rich attire creeps rustling to her knees:’ Describing the way she undresses makes her seem like shes doing a striptease. A male in the poem named Porphyro, affects the readers attitude towards Madeline, as he comes across as being the seductive one. As Madeline undresses he watches as he’s hiding in her closet. This could portray to the reader about the attitudes towards women, that Madeline purposely stipped like that, because she was thinking about and wishing to tease Porphyro. But as a coincidence, he was there watching every move, showing the powerfullness of women over men. Also, the quote: Sudden a thought came like a full blown rose flushing his brow, and in his pained heart’ Keats’s could be referring to how cunning Porphyro might be, as he was told by the old belle dame that it’s St Agnes Eve and Madeline had gone up to her bedchamber to dream of her future lover, giving him a seductive idea. To conclude, Keats uses many different methods, to have an impact on the reader about complicated attitudes towards females in his poetry. Using sympathy as a weapon for the males in his poetry. However, more indepth reading shows that there may be contrasts between men and women and that their roles can be switched over.

In What Ways Does Imtiaz Dharker Use Language and Structure to Convey Her Ideas in ‘Blessing’

In what ways does Imtiaz Dharker use language and structure to convey her ideas in ‘Blessing'? Blessing  is a poem which creates a celebratory scene as well as being ominous and disturbing. Under the visible good fortune and exhilaration of the scene are darker ideas about the poverty and the religious expression of the people in the poverty ridden suburbs of large third world cities, originating from Imtiaz Dharker's firsthand experience of living in India during the dry season and witnessing the suffering. Imtiaz Dharker uses effective purposeful structure to the poem to give it strength to be able to convey the poem's underlying ideas.She uses four stanzas with deliberate use of varied length sentences. When the sentences are short, early on in the poem, it's used to show the lack of water by contrasting it with the long flowing sentences when its talking about the presences of water. This is achieved by the long flowing sentences evoking the idea of water flowing in the s tanza contrasting with the extensive use of full stops in the beginning of the poem. A clear example of this is found The poet also uses alliteration to emphasise particular words and phrases. She uses it to bring attention to the lack of water in the line â€Å"the small splash†.The sibilance draws the reader's attention to the small splash which contributes vitally to the overall imagery of a parched land. Another use of alliteration, which also is sibilance, is â€Å"sometimes, the sudden rush of fortune†. This emphasises the word â€Å"sudden†, which creates a clearer view of how abrupt the â€Å"rush of fortune† is. The poet uses monosyllables to contribute toward the image of water. The line â€Å"the drop of it† is used as the monosyllables literally create the sound of the water dripping. This is a very effective technique as it adds aural depth to the poem, thus making the poets views easier to transfer to the reader.Another use of structu re to create an effect is the poetic use of rhyme to generate a powerful impact by creating links between words thus reinforcing their main points. â€Å"pod† in the opening line is rhymed with â€Å"god† the last word the second stanza, which creates a link between the two words. It shows how both God and a pod, which immediately conjures up an image of a pea pod, bring life. The poet uses an iambic rhythm in â€Å"blessing†, which means a stable,  regular  rhythm that alternates stressed and unstressed syllables in a fixed pattern.This then provides a sturdy backbone to the poem which allows for it to flow and be aurally pleasant which allows for the reader to be able to delve deep into reading between the lines. Iambic rhythm is the rhythm used in normal speech which is the reason why the poem flows so well. Another use of structure used by the poet is the intentional use of enjambment to create a flowing effect to the poem during the third and forth stan zas when the poet is writing about the presence of water. This creates a flowing rhythm which creates thoughts of water flowing, which happens when a body of water is travelling, like a river.The poet also uses language to evoke emotions in the reader. A strong and effective use of language is the religious implications of water to the people. The poem features the line â€Å"the voice of a kindly god† which is in relation to the gift of water. This is comparing the little water they are receiving to a god, which is god rather than God due to a variety of religions being present in those areas, due to the enormity of their need for water. The idea of idolising water is returned to towards the end of the poem in the line â€Å"the blessing sings over their small bones†.The prospect of a blessing being sung over something is easily related to evangelical Christians singing their gospels and other religious communities expressing their faith through the medium of song. Th ere is also a clear association between water and currency in the poem, as water in that type of situation is as important to the people as money. When the water pipeline owned by the council burst, it is defined as a â€Å"sudden rush of fortune†. This can be taken two ways, firstly it could mean a rush of luck as the inhabitants really benefited from it.Or secondly it can be taken as a rush of currency if â€Å"fortune† is taken as an a large amount of money or assets, as defined by the compact oxford English dictionary. This shows that the poet believes that water to these people is worth a great deal of money. Another comparison of water to currency comes quickly chronologically, with the water from the pipe being referred to as â€Å"silver†. Apart from the obvious fact that water appears to be silver in colour due to waters critical angle of around 49? , it is also due to silver being a precious metal and then relating the preciousness of the ilver in rega rd to the water. As silver is such an expensive precious metal, the metaphor implies that water is essential to people suffering a water deficit. Finally the poet uses phrases which can be interpreted slightly differently but all contributing to the same effect thus creating a deeper and richer meaning to the phrase. This is demonstrated in the line â€Å"the skin cracks†. This is clearly about the shortage of water but it can be viewed in three different ways. Firstly it could mean that the skin of the people are cracking due to dehydration which happens in poverty stricken areas suffering draught.Secondly, it could be regarding the skin around the pod of crops. In place where there is a draught, crops often fail by shrivelling up and cracking into a black dust. Finally, the cracking could be down to the ground drying and therefore shrinking and leaving large cracks in the ground, which has now become an iconic image of a draught. To conclude, Imtiaz Dharker uses a variety i f techniques regarding the structure and language used to create and awareness of how precious water is. It shows how even though we have an abundance, millions of people in the world are desperate for the same luxury.

International Relations Essay Example | Topics and Well Written Essays - 500 words - 2

International Relations - Essay Example Bush found a just and highly moral cause for his war – protecting the nation against Muslim aggressors via disarming the enemy and bringing democracy and freedom into a dictatorial regime state. However, consider the pure definition of a just war. Brahimi does provide the features of a ‘just’ war. However, as for me, the who concept of the ‘just’ war makes no sense. The reason is the fact that no matter what war it is, whether a nuclear, or a bacterial, or a financial, or whatever kind or war, war is never a just thing because while politicians and the elite argue around a piece of land with diamonds, for instance, the innocent die. On the other hand, according to Brahimi Concept of just war – war can’t be just. Both Bush and bin Laden see their wars as just – both are justifying violence. Similarly, a concept of preventive war does not make much sense either. Preventing against war? What people are doing these days, I think, is j ustifying their desires. I want to own that lake of oil, let’s say†¦ Well, my nation, let’s kill our neighbors – their oil is what belongs to us. Nowadays, however, the war slogans and propaganda sound more sophisticated – the willing parties make people believe in the need for their actions.

Authenticating iOS devices to join the Active Directory Domain Essay

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Research Design - Essay Example In order to effectively carry out the rigorous inquiry, we need to have a proper research design in place which will ensure that there is organized inquiry of this information. A good research design will assist the research to carry out an inquiry in the most organized manner. It will help to collect the most valid data and analyze it in a way that it supports the claims of the research. (Ktichin and Tate, 2005) A research design is the most important tool in any research which aids in the data collection procedure. A research design represent the organized manner in which the research will select is samples, collect data and analyze it. Research design is the main engine which drives the research and which determines the validity of the data collected and analyzed. Therefore it is the most important tool that will act as the guideline for carrying out the research process. (Clifford and valentine, 2003) Any research must employ a good research design in order to effectively carry out the data collection process. There are some key elements that are used to assess the effectiveness of the research design. The following are some of the important elements that mark a good research design; (Punch, 2006) A research is usually set out in order to carry out a systematic inquiry into a problem. A research does not start from nowhere but it starts from a point. This means that there has to be a problem or an issue that is to be clearly researched or that will be looked into. A research question is important as it determine the overall direction that the research will take. The research question should be framed such that it will lead to the discovery of new knowledge. (Punch, 2006) This means that are research topic must be new and likely to add to the existing body of knowledge. It has to be narrowed down in order to address a specific area. It has to be backed by enough literature which means that there has to be wide research on the topic before deciding to research on it. The research topic must be original and relevant to the subject of stud. In this case it has to be a geographical issue. There should be considerations on the practicability of carrying out a research on the specif ic topic as far as elements of time, cost, equipment, expertise, and others are concerned. The review of the literature will help you to identify the research gap and identification of the research topic to be carried out. It will also help you to identify the best method that can be used to carry out the research so as not to repeat the failed methods that may have been applied before and to choose the best method that may have been used before. (Parson and Knight, 2005) The nature of the design A research design should be so casual. This means that it must employ scientific means of inquires and follow all the required procedures. In this case

How does this piece of literature reflect on modern life Essay - 1

How does this piece of literature reflect on modern life - Essay Example The play ends tragically leaving the reader in a somber mood. The piece is so captivating on the chronology of the events and at the same time very educative. Morally and applicability of the story in modern life is so relevant and evident. Racism which are demonstrated at the beginning of the play when Othello is getting married to Desmoden is still biting us to date. The vice has not been eliminated yet from the global community. Revenge which is never the best way to solve problems is used b Iago, against Othello for the fact that he did not appoint him as the second in command. As we can read through, the ending of all such happenings is not good at all, therefore, denouncing revenge as a way to solve problems. There is a need to put a rationale place before attempting anything. The irrational decision and actions by Othello saw a whole bunch of people loses their lives. By entertaining the accusations from Iago, end to the solidifying of Iago needs to torture Othello and hence the tragedy at the end of the play. The conspiracy plotting effect, therefore, isn’t the means used to achieve ones ends. That all leaves the both parties as losers, therefore, there is a need to stick to the moral obligation and maintain the standards(Appignanesi, Osada, and

Shell Oil Company Essay Example | Topics and Well Written Essays - 500 words - 1

Shell Oil Company - Essay Example l products, gas, chemicals and other selected businesses and to participate in the search for and development of other sources of energy to meet evolving customer needs and the world’s growing demand for energy. We believe that oil and gas will be integral to the global energy needs for economic development for many decades to come. Our role is to ensure that we extract and deliver them profitably and in environmentally and socially responsible ways. We seek a high standard of performance, maintaining a strong long-term and growing position in the competitive environments in which we choose to operate.† (Shell Oil Company) A company by the name Saudi Aramco based out of Saudi Arabia is an active partner of Shell and both these companies have been progressing. Both have seen tremendous development after they became partners. Recent activities of Shell have come under the scanner because it was believed that several birds were losing their life because of the activities of the company but the company has reduced the production of products that affected the living of birds and as an inevitable result of which it is much more environment friendly company. The company faced another big challenge in the during 1978 and 1995, polybutylene was used by the company to manufacture pipes and the same exploded one day and as a result of which many people were left homeless because of the flood caused by the pipelines. There was a lawsuit filed against the company by the people who got affected by this whole incident and the company had to shell out millions to settle this issue, the company has come a long way since then. The work culture is really good in Shell and all the employees work in harmony with each other. The work is making great progress and it is already one of the largest oil and gas producing companies in the world. â€Å"Shell Foundation Director Kurt Hoffman welcomed commitments made earlier today (6 May 2008) in London by multinational companies (MNCs) to

Media Violence Begets Societal Violence Essay Example | Topics and Well Written Essays - 750 words

Media Violence Begets Societal Violence - Essay Example Violence incorporates any social behaviour that has intent to harm another person, and includes physical violence, verbal abuse, aggressive behaviour and intimidation; all of which are exposed to children from a very young age within their own homes. How often do we read about children as young as seven or eight seriously harming a younger child; not so long ago it was reported in the media that a boy of around that age murdered a toddler. Nobody could understand how such a terrible thing could occur. The child had grown up within a loving and caring family; there was no evidence of violence in the home and violence had not been identified as a trait throughout the history of either parents. Yet, the fact is, this young child had not only contemplated the idea of serious physical abuse but actually knew how to go about it. It is difficult to suppose that such behaviour and such sordid knowledge was innate or instinctive. It is common knowledge that humans at the top of the evolutiona ry ladder are actually born devoid of instinct, unlike other animals, and only survive based on the care of a mother. Children as they grow up learn by imitation and copying what they see and parents and teachers reinforce them when the behaviour is appropriate. The child therefore, must have been exposed to such display and if it was not within the family and school, the only avenue left open is the media. When considering fictitious violence on the television or in other media, we find that it is glamourised; yes we have the bad characters that get caught and pay the price, but more often than not the heroes of the program are also involved with violence that is condoned with no reprimand. Victims are rarely portrayed as any real victim, the real damage and long term effects of violence are not revealed so again to some extent even the victims are glamourised. Violence that is presented with humour has even more potential for adverse effects on children because it is trivialized u nder the guise of humour. Cartoons are a prime example, wherein we find violence that is quite fierce, with the executor in an appealing role and the victim although suffering a plethora of violent actions never really suffering or dying. Such fantasy in the mind of very young children must pose potential threat; they are not always able to distinguish the difference between reality and fantasy. Violence among adolescents and young adults is increasing; we only have to look on the streets of most cities in the world to witness thuggery, gang warfare, rape and murder. Many people blame this upsurge of social violence on drugs, unemployment and poverty; while there is no denying that such factors have impacted on social harmony and that there are significantly more reports of street violence today than there was twenty or thirty years ago because of drug abuse and other negative social and economical issues, media violence must also play a part. Media itself has illustrated that altho ugh many adults take drugs, are unemployed and live in poverty the rate of violence and abuse for adult populations, at least within developed countries, has not increased

Mini Position Paper Essay Example for Free

Mini Position Paper Essay Many schools exist that don’t create student success. In too many school systems today, students are deprived of the education they need to become successful in life. What is society doing to make sure these students find their way? What does it take for them to become successful participants of society? After reading Freire’s, Pedagogy of the Oppressed, I must say there is some truth to students being oppressed for they are being forced to matriculate in an educational environment they aren’t familiar with; can’t survive in; or don’t want to be in. Students who are in the predicament noted above are not able to thrive in a strong academic environment because, as Freire states, they don’t know their reality. If they knew their reality, they would be better prepared to adjust to what they need for academic success. My position is that students that will better succeed in vocational or magnet schools. The vocational option is best suited for students that are not college bound and need to learn hands-on job skills to work right out of high school. For the nontraditional student the magnet option can work well. As a dancer, I attended magnet performing art school and this opportunity allowed me to learn about my craft and move on to earning a scholarship to Temple University in dance and theater. It allowed me the option to get involved in a field that I love and having a love for what you do makes the difference in which you become. There is no denying that people are mentally in different places at different times in their lives. Whether they have been raised in a single parent home, or whether they grew up in an environment that isn’t conducive to learning, it is important that students know what they can handle in an educational setting. For some students, an advanced math class or AP courses may not be reasonable. There are some students that understand where they stand academically and know that they aren’t able to learn under the same conditions as other students. These students need to develop other avenues in which to become successful. Vocational and Magnet schools are a great source for students that aren’t ready for a rigorous academic curriculum. Although students will still get the core courses they need to graduate, they will also have a trade that will at least keep them employed and able to take care of them after graduating. There are students that have a love for cosmetology, auto mechanics or even plumbing. One important fact is that there are colleges that offer two year degrees in these vocational trades. It is crucial that today’s generation know that there are options outside of becoming a doctor or lawyer. While we always need lawyers, doctors, and teachers, the world also needs mechanics to fix cars, a plumber to fix leaks the correct way or even a specialist to make sure a heating or air conditioning system is properly working. It is important that today’s student be comfortable in knowing that being academically challenged is okay, and that choosing a vocational education is an option. Vocational Magnet educations are just as important and should be interjected in all of today’s schools for they too serve a vital function in preparing our students in life. â€Å"The Guardian†, a newspaper printed in the U. K. , ran an article in 2013 regarding vocational educations. It questioned the validity of the concept of vocational educations by asking the public if they value vocational skills. The article allowed people to give their opinions. Although most people were in support of vocational education, there were some that weren’t. One person commented that though he didn’t look down on vocational education, he would not consider the vocational route if he didnt get the grades needed to attend a university. He finished by explaining he would definitely go for A-levels because in his opinion, â€Å"they are far more respected by employers and universities†. In his opinion, having a career rather than a skill is more esteemed. After reading the article, I was stunned at the idea that vocational educations aren’t respected. That a plumber or custodian is not valued is a disrespectful and cocky position to take. Society will always needs someone to make sure offices are clean and bathroom toilets run properly. People underestimate that diverse careers are needed for the world to effectively revolve. Unfortunately vocational skills like plumbing, carpentry, and electricians have been downgraded in social status over the years. One of the biggest issues in education today is low graduation rates, low college entry and a growing rate of unemployment. Vocational education can be the resolution to this problem. What are missing in schools are alternatives like a technical baccalaureate, which offers valuable learning and real skills, and leads to real jobs for young people. Getting children in the right program for their learning needs is what leads to success. Vocational qualifications serve a need for particular kinds of students and are very important skills. Vocational education training provides career and technical education for students interested in jobs that are based upon labor-intensive or real-world jobs. The plus side to vocational education is that students have the opportunity to work in their field while in school; it requires less education than four year degree programs; the vocational fields are vast and varied such as, pharmacy and medical technicians, paralegals, medical assistants, office assistants, cosmetologists, mechanics and construction workers; it assists in higher graduation rates; increased employment; and overall student achievement. The objective in education is to assist students in their quest of having a stable life. A vocational education reinforces the connections between secondary and postsecondary education, and improves accountability for students.

New Head And Shoulders Olive Oil Extracts Product

New Head And Shoulders Olive Oil Extracts Product Head Shoulders (HS) is one of the most renowned brands of Proctor Gamble (PG). Launched first in 1961, it is now in the PG list of hot selling brands with a sale of over USD 1 Billion (Wikipedia, 2010). HS today sells 13 different products ranging from Classic Clean to Intensive Care (HS, 2010). Core line being dandruff protection, HS products are being prepared on sub-themes like hair and scalp type or even flavouring (e.g. menthol or citrus). A renowned survey (Ecologist, 2010) reveals that dandruff shampoos like HS are made with detergents to which anti-flaking agents are added. Zinc pyrithizone contained in Head Shoulders can cause be irritating skin. It has also been agreed the use of oil extracts could help relieve this irritation. With rather un-referenced myths about dandruff shampoos like HS stripping off hair colour rather quickly leaving them greyed prematurely in young ages. Olive oil has been used as a remedy in hair and skin treatments for centuries. Its constant application to hair is described as a guarantee of long lasting hair (eHow, 2010) in Asian European remedies. Hence a new unique HS product (i.e. New HS with Olive Oil Extracts) could give a very classic mix of anti-dandruff features with extra hair treatment through olive oil extracts. As this product is an extension of the HS product-line, it would not be feasible to simply state the damages of an anti-dandruff shampoo for promoting this new product. Although a very fair advertising statement could have been the one identifying the damages of the anti-dandruff shampoo and benefits of olive oil extract, it could have backfired in a sense that it would have undermined all the previous marketing efforts that were undertaken to promote other 13 HS currently running products. It could hurt the brand itself if the advertising for promotion of this product is not carefully done. It should be made sure that the advertising theme conforms to the organization objectives and missions and does not undermine the efforts previously made to promote the currently cash-cow or star products. 2 4Ps in Perspective of New HS Olive Oil Extracts Marketing decision or more specifically the Marketing Mix can be categorized in the four classes i.e. Product decisions, Price Decisions, Place (i.e. Distribution) decisions and Promotion (or Advertisement) Decisions. 2.1 Product Decisions The first category of decisions of the marketing manger is to control different perspectives of its newly manufactured product. Name of the product or brand is the far more important thing in marketing. In case of brands, the name should conform to the organization mission and objective statements while in case of newly introduced products, this name should conform to its brand. HS with Olive Oil Extracts being a product extension of HS conforms to the main brand i.e. HS. 2.1.1 Functionality Product extension pertains to introduction of a product in a similar category while brand extension is the extension of the brand to a totally different category. 13 products of HS are a classic example of product extension within a brand while Virgin is a good example of brand extension as it has many shares in distinct communication media categories. HS conforms to the functionality aspect of product/brand decision. Introduced HS as per the basic functionality of the brand remains an anti-dandruff product with same anti-flaking agents as in other 13 HS products. However, it comes with additional benefits of olive oil for improved hair. 2.1.2 Quality and safety Quality and safety are two other aspects on which matter when the decision about a introducing a product is being made. New HS is to conform to same quality and safety standards as guaranteed in PG products. 2.1.3 Styling and packaging Brands are the social mirror of company. It took Gold star years to get known by L.G. once they decided to change the brand name in 1995 (LG, 2010). Trademarks are erected into minds of people and hence, to benefit from the reputation of a brand, it is vital to conform to the same styling standards. New HS will has standard HS styling with word Head Shoulders prominent on the pack. HS is known to change packaging styles frequently. Very current style for packaging may be adopted. Another important aspect of the packaging of new HS is its availability in 50ml low price mini pack. Reason for introducing such packaging is to engage the clientele that may be reluctant to purchase HS otherwise. Customers in counties in Indo-China region have cost as one of the most important factor in terms of purchasing a product. This mini packaging would entice them to purchase this product. 2.1.4 Support Services Valuing customers through support and services has been one of the key characteristics of HS in general and PG in particular. HS gives value to their customers and provides them with nicest season deals. It is an innovative brands and never hesitates to experiment to provide its customers with variety of products. HS with Olive Oil Extracts becomes yet another innovative product which is a classic blend of herbal (i.e. olive oil) and are contemporary (i.e. anti-dandruff minerals) ingredients. 2.2 Price Decisions Another important component of 4Ps i.e. marketing mix is the price decisions before introduction of a product. 2.2.1 Pricing Strategy Around half of the world population lives in Indo-China region. The share their thought about traditional remedies for health and beauty. Anti-dandruff shampoos like HS have many local competitors offering traditional touch to their shampoo brands and hence being widely adopted. Although multinationals like HS are widely trusted and adopted, some facts (like intensive use of chemical ingredients in HS) and myths (like constant use of HS causes grey hair) give a reason to its competitors to make the people believe that their products (though much inferior in quality) are better than HS. Hence introduction of HS with Olive Oil Extracts would leave no reason for its critics and expected to sell like hot cakes. Local products sell at almost the same price as HS and hence skim pricing (Skimming, 2010) strategy could be adopted to earn financial benefits. Similarly in Europe, Far East and America, penetration-pricing policy (Pricing, 2010) could be adopted in order to attract new customers . 2.2.2 Seasonal Pricing Bundles HS is know by its enticing offers in terms of sales and discounts. Summer is targeted for its European launch and as the product is already been proposed to be sold on introductory low prices, it would not be feasible to offer bundles at this point in time. However after the introductory price offer is over, bundles offers could be targeted for the winter and charismas season. Reverse logistics (i.e. returned items from customer or stores) could be benefited from in terms of offering sales on returned products to clear out the stock seasonally. 2.2.3 Price Discrimination Although not directly, but the different standards of pricing for various geographic sale regions becomes a price discrimination phenomenon which HS with Olive Oil Extracts has adopted. 2.3 Distribution Decisions Logistics are one of the important factors in every business. Following decisions pertaining to distributions may decide the success of a newly introduced product. 2.3.1 Distribution Channels Market Coverage Distribution channels are called two-level when a manufacturer sells its products directly to the customers. It is a well-known practise in bakery and restaurant business. HS as a company is unable to sell its product directly to the customers and hence, up to five-level distribution channel could be adopted before the product finally reaches the customers. In terms of distribution strategies, exclusive strategy could not suit a FMCG like shampoo product and hence for new HS, exclusive strategy would not be feasible in Europe. In Asian markets however, multinationals like PG adopt exclusive strategies and sell the rights of distributions to promoting agencies. Companies like SmithKline Beecham and Reckitt Benckiser have also used this strategy successfully for year in South Asian countries. 2.3.2 Inventory Management and Warehousing It would be feasible for FMCG product like new HS wilt Olive Oil Extracts to be stored off the shore in countries where warehousing is inexpensive. European geographical region can be covered through warehousing in Africa while setting up warehousing in South Asia and Latin America could cover Asia and Americas respectively. 2.3.3 Transportation and Reverse Logistics Warehousing and logistics are two interconnected aspect of distribution decisions. Success of a marketing plan lies in logistics. Either forward or reverse, cost of logistics could play a pivotal role in success of a newly established product. Warehousing locations intelligently selected could effectively decrease the logistic costs. An ideal strategy for the new HS would be to ship it to its relevant warehouses based in various geographic areas suggested above. Subsequent shipments and logistics to the stores (and ultimately the customers) could then be proceeded with from those warehouses. HS ships their shampoo in large containers to 3rd world countries where they are locally packaged. This save the space and promotes the local packaging industries of relevant regions. The same strategy has remained a success story for many of such brands and would be adopted for this newly introduced product as well. In terms of reverse logistics, returned products could be managed locally throug h either resale or disposing-off or recycling where appropriate. 2.4 Promotion Decisions In todays information intensive world it is very hard to attract a potential customer without promotions and advertisements. Hence it becomes to come up with effective decisions about promotion of the product. As per (All Business, 2010) promotions decisions may compel a promoter to think over the following issues more thoroughly. Setting clear goals for promotion Setting a budget Seek out partnerships (Co-sponsors) Promotion decisions involve the following. 2.4.1 Promotion Advertising Strategy Promotion strategy can be Pull or Push (Pullpush, 2010). Pulling promotion policy is to advertise intensively to bring-about its consumer demand. It requires high amount of funding to promote the item through this strategy however, the benefit of this strategy is the direct interaction of company with its customers. On the other hand, a pulling strategy is to promote the product through companys sales force to wholesalers, from wholesalers to retailers and from retailers to the customers. An ideal example of such advertisement strategy is of IPhone 4 that was advertised more by the cell phone companies like O2 than Apple itself. Similarly Nokia also adopts the same strategy. For new HS with Olive Oil Extracts on the other hand would adopt mainly a push strategy in regions like South Asia where customer decisions are influenced by the advertisement. This strategy would also be successful in Europe and Americas however, high street retailers like Boots, Superdrug and Tesco etc. could a lso be used for pulling strategy. 2.4.2 Personal Selling Customers may not access the high street retailers in many cases and hence it may also be good strategy to sell the product through personal selling that may involve door-to-door selling or selling to the local grocery store. Former is widely adopted in South Asian countries. This strategy would again adopt five-layer distribution model where new HS will be sold to wholesalers, then to promoters and it subsequently reaches the customers though stores or sales representatives. Figure One:- Five-level Distribution Model for New HS Olive Oil Extracts 2.4.3 Sale Promotions Sales promotions could be eye catching and force a customer to buy out of time and even if he is not actually in need of that item. New HS is being introduced at a reduced short-time introductory price and is bound to attract clientele. Moreover HS packs are made available in 50 ml mini packs and every pack offers customers to fill an on-site survey about this new product to make the customers realize that HS always cares about the opinion of its respected customers. 2.4.4 Marketing Budget After running an intensive promotional campaign for the new HS on the electronic media, marketing budget of this product could be subsequently reduced through switching to print media at a later time. New HS will also benefit from PG trademark and joint advertisements would be run (for different kinds of PG products). Selling in mix--match (i.e. new HS in conjunction with other PG products) would also be considered. Doing so will not only decrease promotion costs but also increases the sales as the mix--match offers are more attractive than 2-for-1 offers within the same product line. It is notable that this mix--match strategy would be adopted in conjunction with promoters and wholesalers. Figure Two:- Promotion Model 3 Sample Advertisement for New HS Olive Oil Extracts Figure Three- Sample Advertising 4 SWOT Analysis of for HS Olive Oil Extracts 4.1 Strengths Itself being one of the well renowned brands. Working under the umbrella of Proctor Gamble Financial strength High quality customer loyalty Diversity in product lines Advanced logistics Approval of ISO and other standardizing bodies 4.2 Weaknesses Having low-price competitors Use of very strong chemicals for dandruff relief (can cause itching and irritation) Influenced by myths (more use of chemicals may turn hair grey) Less popular in rural areas (in terms of South Asian clientele) 4.3 Opportunities Organic revolution (more people want organic. Olive oil is organic component in New HS) Globalisation (Access to all markets) Population Increase in buying power of people Literacy of clients 4.4 Threats High competition Recession effecting purchasing power Religious cultural issues (Ban on multinational products) Increase in cost of raw material (chemicals used in shampoo and plastic for packaging) 5 PESTEL Analysis for HS Olive Oil Extracts 5.1 Political Globalisation (Access to all markets) will enabled HS to target new potential markets Changes in government and its policies and political instability in rather volatile regions like South Asia that is one of the very attractive consumer markets for new HS. 5.2 Economic Recession and financial melt-down Increase in taxes (e.g. increase in VAT rate in the UK and imposition of a new VAT in Pakistan) Increase in fuel prices and thus increase in price of logistics HS conforms to various international standards and hence the production may incur higher cost. Thus the resulting product is costlier than its local low-quality competitors. Inflations and customers inability to purchase may also be a seriously addressable issue. 5.3 Social Having low-price competitors State sponsored ban on imported items Social boycott of multinational products (for instance in Muslim countries) Increased population means increased customers Increase in cost of raw material (chemicals used in shampoo and plastic for packaging) Illiteracy and lack of technical understanding 5.4 Technological Rapid RD results in improved product and ingredients every day and hence there is always a risk of competitor acquiring that technology and gaining technological advantage. 5.5 Environmental Use of very strong chemicals for dandruff relief (can cause itching and irritation) Influenced by myths (more use of chemicals may turn hair grey) High competition Use of organic items (would give the HS with Olive Oil Extracts high acceptability) 5.6 Legal As HS in general and PG in particular have got many global certifications, no legal issue pertains to the introduction of New HS with Olive Oil Extract. 6 Porter 5 Force Analysis for new HS Olive Oil Extracts 6.1 Threat of Rivals New HS with a unique Olive Oil formula not only removes the dandruff but also nourishes hair with historically trusted olive oil extracts. So far this product give new HS an advantage over other but its rivals like Garnier, Boots, Pentene, LOreal, Elvive, Clinic and Nizoral may strike an oil-well and come up with a contemporary product in their brand-line that could snatch advantage back from HS. 6.2 Bargaining Power of Suppliers New HS is a blend of contemporary anti-dandruff chemical agents and olive oil. As the prices of essential chemicals are on a hike, suppliers consequently get more demanding in terms of asking more price for raw materials. Similarly, as the new ingredient i.e. olive oil is also required for new HS production, it will increase the HSs dependency on new suppliers. 6.3 Bargaining Power of Buyers With variety of anti-dandruff products available in market and lack of knowledge of people about uniqueness of the new HS it is quite possible that buyers switch to rather cheaper low quality products as per their preferences. 6.4 Threat of Substitutes Olive oil is separately available widely in the market so the customers could prefer using hair oil separately and later washing their hair with HS classic to be dandruff free. Although the process becomes cumbersome however this could act as a substitute for the New HS. 6.5 Threat of New Entrants With HS established as one of the most renowned brands, new entrants might not effect already established HS products. Skin and hair products are the ones with which customers usually do not afford to take risk. And hence a new entrant introducing such a product may not get successful at ones. In countries where people value cost than quality, new entrants with low prices (though low-quality) product may gain competitive advantage over new HS. Part 3 Individual Critical Reflection on Learning Outcomes 7 Company Valuing Customers Proctor and Gamble is one of the most renowned fortune 500 companies of the United States (Wikipedia, 2010). The company is known for its advertising campaigns and customer satisfaction. One of the reason for its success is its high standards of value offered to the customers. Head Shoulders is one of its successful star brands that earns her revenues of over 1.7 billion USD a year. Company offers value to the customers through following. 7.1 Sales and Seasonal Offers by HS End of every season, the company offers various kinds of sales and discount offers to the customers. These offer normally cover various product lines covered under the brand. These sales though mainly target at generation of revenues, one of the aspects of also is to enable low-income customers to purchase these HS products. HS comes regularly with exciting 2-for-1 and mix-n-match offers for its products. 7.2 Availability One of the imperative qualities of HS is its availability. Certain percentage of customers may not be able to visit high street stores so the key quality of FMCG like shampoo is its availability at local and small stores. Although it is much easier and cost effective in terms of logistics to provide the product at major stores, HS ensures that its products are available at the local stores on the very same prices or even cheaper than high street ones. Such distribution strategy makes a long logistics chain and benefits HS less in terms of earnings but in terms of customer care it is an effective move. 7.3 Surveys Occasional online surveys on customer satisfaction are also one of the key attributes of HS in terms of customer care. These surveys incur cost to HS but it earns them in reward the customer satisfaction. The surveys are an important mean of knowing about the desirable improvement about the product and also collecting ideas about future products. 7.4 Research Development RD could be interpreted in two ways. One in terms of gaining and maintaining competitive advantage over rivals while more importantly in terms of maintaining customer trust and loyalty. A product without active RD may go stagnant and in-turn compel the customer to switch to a new brand. Not in terms of updating products through technology, there is a strong need for a brand to regularly get innovative products introduced. 7.5 On-site Hair Wash The on-site hair was strategy was introduced by HS in Pakistan where an HS van would visit the public spots and offer them free hair wash. It was then broadcasted as their advertisement campaign. This strategy has made many HS customers feel that HS gives them value by considering them real actors and letting them rather realistically act in its commercials. 7.6 Help Line Customer help-line had been made available in Pakistan for a very long time to help the customers decide the better product as per their hair types. People have benefited from the suggestions and guidelines provided by HS professionals. 8 Contribution of Proposed Advertising Strategy in Valuing Customers 8.1 10% Introductory Discount 10% introductory discount to the customer is yet again an effort that conforms to the companys customer care policy. This strategy will also let the customers switch to the new product easy. 8.2 Customer Survey As a part of advertisement, customers will be invited to fill-in a short survey on this innovative product. It will not only realize customers that their views are valued in HS but would also pave a way for new innovative products in future. 8.3 Innovation This product which itself is an innovation is also to give value to customers who are loyal to the brand. Customers may not switch the product even if it does not suit them just because they do not trust other brands. This innovation would bring confidence and pride in loyal customers. 8.4 Mini Packs To facilitate a large number of rather low-income customers, 50 ml mini packs of new HS with Olive Oil Extracts is being introduced. With the different sorts of large packaging available already this attempt would encourage more customers to buy. It again conforms to the policy of HS to provide products affordable to everyone. 9 Critical Reflection Achievements of Three Learning Outcomes 9.1 Analyzing Elements of Marketing Mix Marketing Mix can be considered as one of the most dynamic legacy marketing model. With main emphasis on 4Ps i.e. Product, Price, Place Promotion this model offers an insight into many marketing concepts. It would not be wrong to state that if followed in its true spirit, it could result in very workable marketing plan. Product part of the marketing mix covers the dynamics of product or service. It ranges from product name to all its specifications. It covers various aspects of a product from its launch till the point its set for disposing off. In other words product related decisions are taken care of in this phases. Next decision phase in marketing mix is the price decision phase. In most of the cases, price setting plays a pivotal role in initial success during launch of a product. It surrounds products initial pricing and offers associated to the product at its launch. Another important component of the 4P model is Place or distribution. Logistics are important both in terms of decreased product costs and timely delivery to the customers nearest stores. Effectiveness of this phase may results in improved pricing for customers and increased savings to the company. Promotions being the final part of marketing mix are the core of the particularly initial launch of the product. Promotions keep the product live in the eyes of consumers and is also a vital component in attracting new customers. Critical View: Although the marketing mix forms the basic structure of a marketing plan, it has some inherent shortcomings that have raised the need to launch more progressive models. One of them is 5Ps model that iterates the need of more desirable distributions like process, people and packaging etc. Subsequent models like porter 5 force model takes into account the environment in which the product is being launched. To win a competitive advantage, it is important to know the competitors or expected competitors and hence this model describes such characteristics pertaining to the environment. SWOT and TOWS matrices are the ways to analyze the self capabilities of a company. It then could be used to compare it against rivals. Similarly PEST and PESTEL analysis help assess the environment in which the product being launched. Although its limitations are there, Marketing Mix can still be categorized as one to the simplest models around. Many models have been organized around this model and it give a very descriptive flow of events that are considered imperative in a marketing plan. 9.2 Critical Appreciation of Marketing Research Techniques Surveys are one of the effective ways to gather data about a persons opining on a topic without physically interviewing him. Critically, surveys intend to concise a whole scene into few questions that require a high skill that everybody may not have. Minor error on surveyors part may spoil all the effort. Another shortcoming of surveys is the understanding level of the audience. It may be possible that the question may not be understood properly. Surveys normally ask for very few choices of answers and hence the person who is being surveyed may not respond in appropriate way. Personal Interviews is another way of market research that is widely used around. One of the shortcomings of the interviews again is the precise nature of questions to be asked and hence requires high skills of the interviewer to prepare the questionnaire. Timing constraints on interview are also an important factor. Limited time may leave questions unasked. Getting time from CEO level administration for interviews may also prove difficult. Observations let study the environment briefly. One of the shortcomings of such techniques is that the observer may take a wrong opinion about the things. Moreover ethically most of the people do not like being observed. Field Trials is another technique in which product is picked in a selected market to gather customer response. One of the shortcomings of such approach is that if the product fails, it could spoil the product name forever. Similarly competitors may acquire that product to develop their version of the same product and hence RS goes wasted. Focus Groups is another technique for marketing research. Focus groups provide subjective data. One of the problems in the focus groups is the biasness on certain issues that may spoil the outcomes from this activity. 9.3 Use of Marketing Terminology Concepts Marketing is a very diverse field with many intermingling theories and concepts. Where behaviour related theories of reasoned action are covered in consumer behaviour, they are also studies in Porters 5 Force model under Buying Power. Similarly theories like PEST analysis give economics of marketing the Pricing part of Marketing Mix also discusses pricing. In Porters Five Force model logistics are also covered while in Place phase of 4P model, the inbound and outbound logistics are discussed. Social issues under PEST analysis are closely connected with Threats and Opportunities section of SWOT analysis. Many threats are discusses in Porters 5 Force Model while the same could be discussed under Threats phase of SWOT analysis. Hence identifying the boundaries may prove difficult however these model still individually attempt to cover as many as possible aspects of marketing plan. 10 Module Learning Related Questions Expectation at the Start of Module:- One of the basic expecting at the start of this module was to be enabled to develop an appropriate business plan developed for an organization of my choice. The aim was to understand the basis issues and important aspect of a marketing mangers job. And to understand the meanings of marketing strategy and what aspects of the business environment are required to be looked at for devising a successful strategy. To understand the role of various models of marketing that could help device a strategy. Experience Brought to Module:- I had studied many to the theories before but was not aware to device a business plan from the concepts that I had in my knowledge. I possessed a grip on theoretical aspect of many models but practicality was lacking. Experience Used to Achieve the Learning Outcomes:- Having knowledge of theories, it was easy for me to cope with the practicality that was the main focus of this module. I wasted no effort to remind these theories by heart as they were already in my mind. What I focused was the application of these concepts. Taking an organization and applying them to it. Through a repeated practise of case-study solving, I am capable of devising a rather appropriate strategy for my organization. Views on the Process:- It was a step-by-step learning process. Like mentioned before, the aspect of practicality was there in the learning. I had revised my concepts. Learned new things like 4P models and learned how they are interconnected. Later I took various case studies during the course and applied my knowledge onto them to see what organization used what strategy. Prior Knowledge:- The understanding of the basic marketing terminologies, concepts and theories was required to go smoothly. As the study under the module was focused on the business process and it even started up with the case studies hence it was pivotal to know them all. How I am Likely to change:- This process helped me learn develop business plans for the organizations. It has also helped me assess myself through repeated rounds of class discussions on the basic concepts and business case studies of various natures. It has also helped me on understanding the my future job where I may be required to device a strategy for my future employer. My Feelings undergoing the Process:- It was nice to learn and even nicer to experience a switch in my approach from a theoretical approach to a purely business oriented practical approach. Questions on the Learning Outcomes:- Typically I was all clear about the concepts and theories. I found however during devising the business plan and studying other case studies during the class sessions that that many theories are interrelated. I also understood that the one of the basic models is the Marketing Mix model from which, the other contemporary models are based on. Efforts would be made further clarify myself on the 4Ps and its extensions. Studies would be continued in individual resources to see how the models like Marketing Mix have been replaced by contemporary models. 11 Conclusion Part 1 of this work was a situation analys

Concepts of Creativity and Critical Thinking

Concepts of Creativity and Critical Thinking Thinking Creatively, Thinking Critically (Group 3) Abstracts These days, people often use the phase of â€Å"Think out of the box†. Hence it related to term â€Å"creative thinking† and â€Å"critical thinking†. So, what are those term means? Why it is important to have these thinking skills? How does those kind of thinking fit in modern education benefit and does it benefit students especially? This paper will introduce to the creative and critical thinking not as definite, but to give an idea on what is it about. Next, apply it in Hong Kong context. 1.0  Introduction Its not easy to give an exact definition of creativity and critical thinking. Both aspects have varying of elements which have effects on the flow of the thinking. For creative thinking, lots of researchers came out with their own definition based on their findings. Gardner (1993) defines creativity as ‘the ability to solve problems and fashion new products and to raise new questions’. However, this definition does not cover the whole term of â€Å"creative†; creative is much more than that, but yes, it is a gist for others to branch out more on the term. Thus Gruber Wallace (1999) say that a creative idea ‘must be new and must be given value by some external criteria’ followed by Robinson (2001) describes creativity as ‘imaginative processes with outcomes that are original and of value’. Once the creative thinking has taken place, hence it leads to the next part which is critical thinking. When someone has use their creative thinking, critical thinking comes in and evaluates ideas to narrow down the focus made by creative thinking and pick idea where it is the most relevant and or have potential to succeed (Ruggiero, 1999). Encouraging students to think critically involves, among other things, helping them to distinguish opinions from facts, to evaluate evidence, and to avoid shallow and illogical thinking. This approach is very important in helping to avoid (by recognizing) manipulation, which in turn can allow intellectual independence and creativity to flourish (Browne Keely, 1993; Mayfield, 1997; Paul, 1995). According to Meyers (1986), he gives out four elements which are needed in learning environments to encourage the development of critical thinking. First and foremost, the stimulation of students’ interest. It is required for the students to taken li ke in a certain topic for them to study deeper in it. Student’s with interest is much better in developing their critical thinking. Secondly, the creation of meaningful discussion. Based on their liking, the students are more comfortable and confidence to talk about it. Thirdly, the exposure to the thoughts and views of others. In this session, the students will hear various opinions and feedback from others. They will learn how to react and give comments to those who agree or disagree with their opinion. Lastly, the fostering of a supportive and trusting atmosphere. These kind of discussion is giving out positive vibes in student for their development in critical thinking. They can gain more confidence and hence helps their mind to become more mature and open to other perspective and out of their comfort zone. 2.0  Combination of Critical and Creative Thinking The combination between two types of thinking namely critical and creative thinking had been research by many researchers in the world. According to Julie (2008), he stated that in education in order for the student to adapt with a changing world , he or she must change way of thinking different from the past. The benefits of this combination has been point out by many research such as can boots up student to take time to generate many ideas and argument , to ask penetrating questions and recognize the validity of arguments (Julie ,2008). 2.1Difference between Critical and Creative Thinking According to Fisher ( 2002 ) , he has listed possible term to differentiate critical and creative thinking based on figure 1. According to this figure, the tendency for the people to think critical is more on left brain and think creative on right brain. Kendra (n.s) stated that the right brain has more abilities in expressive and creative task while in the left brain is more to asking that involve logic, language and analytical thinking. But , according to Julie ( 2008 ) , in order to encourage the student to think creative and critical , an approach that can combine critical and creative thinking needed to implemented instead just focussing only the distinction. 2.2  Critical and Creative Thinking in Problem Solving Julie (2008) stated that the benefits of critical thinking is it can help student to figure out and evaluate information that can be found via internet and mass media due to function of left hemisphere of the brain that has logical and analytic qualities ( Adam . ns). In addition to, creative thinking also has benefits in which this type of thinking can improve student’s academic performance if the student can identified their creative abilities. In order to combine both creative and critical thinking, one of the approaches that can help student is using problem solving technique. Problem solving technique can be defined as a process in which we perceive and resolve a gap between a present situation and a desired goal, with the path to the goal blocked by known or unknown obstacles (William, n.s).According to King (2014) , to conduct problem solving technique , there are seven step that need to focus such as analyse the problem , imagine the solution , plan solution , apply the solution , evaluate the solution , improve the solution and implement the solution. 2.3  Critical and Creative Thinking in Level of Learning Bloom’s Taxonomy had been develop by Benjamin Bloom in order to increase higher forms of thinking in education, such as analysing and evaluating concepts, processes, procedures, and principles, rather than just remembering facts (rote learning). According to Julie (2008), bloom taxonomy consist of three domain namely affective (feeling, preferences and values) , psychomotor (physical and perceptual activities and skills) and cognitive (thinking , evaluating and synthesizing information). Julie (2008) stated that, bloom taxonomy (figure 3) consist of six categories or level which represented in a triangle. The first level which the largest section at the base in the triangle is called Knowledge. According to bloom, in education level 95 % of test question only test the student to think at this basic level. For example in the classroom setting, the question is more likely to ask â€Å"what is the definition of ..? †. According to Leslie, the verb that related to this level are define recall, memorize and know identify. The second level is known as comprehension which involve interpretation and classification of ideas. In this level, it more focusing on ability to create or interpret meaning from material such as report recognize, describe discuss and differentiate. For example question that related such as ‘which is the best answer..?’ and more like question in multiple choice exam. The third level is application which also can be defined as using l earned material in new situation. In this level, it more focusing to use learned material in new and specific solution.. In the classroom setting, the student will be test on question such as â€Å"how would you show your understanding of ..?†. The fourth level is analysis. Analysis can be defined as ability to differentiate material into component parts and present the relationship between those part. For example, the question that related to this level such as â€Å"what inferences that can you make from†. Synthesis which places in level five can explain by construct the ability to put ideas together to form new ways that unique, innovate and creative. The question such as â€Å"Can you predict the outcome if ..?† can be used in synthesis level. The last level is Evaluation in which the level more focusing on ability to conduct judgement and critique the worth of ideas based on reviewing and evidence. For example in the classroom , the question such as â€Å" Do you agree with the action / outcomes † can be used to understanding of evaluation level. 3.0 Malaysia Education System Generally, Malaysia education system is divided into two; pre-tertiary and tertiary education. Pre-tertiary that includes primary and secondary education is regulated under Ministry of Education (MOE) whereas tertiary education is under the jurisdiction of the Ministry of Higher Education (MOHE). Figure 4 According to Figure 4, primary education begins at age of seven and lasts for six years, referred to Year 1 up until Year 6. Students are promoted to the next year regardless of their academic performances. Furthermore, most students who had completed their primary education are admitted to go to secondary education. As secondary education lasts for five years, referred to as Form 1 to 5. As stated at Figure 4, secondary education are divided into two levels which is from Form 1 to Form 3, are known as Lower Secondary whereas Form 4 and Form 5 are known as Upper Secondary. The government have provides 11 years of primary and secondary education to students. After successful completion of 11 years of study, students are given the option to continue their studies in post-secondary schools to get a pre-university qualification (such as Matriculation programme) or further their study at higher level institution. 3.1  Gifted Education in Hong Kong Figure 5 The three-tier of gifted education framework was adopted in 2000. Based on this figure, the Education Bureau of the Hong Kong Special Administrative Region (HKSAR) stated in Education Commission Report No.4 that Hong Kong should develop a school-based programme in mainstream schools. Hong Kong Academy of Gifted Education (HKAGE) has come up with these policy where they want to develop the potential of gifted students by providing them with opportunities to receive education at appropriate levels. According to Figure 5, here are the explanations; Level 1: A:To immerse the core elements advocated in gifted education i.e. High-order thinking skills, creativity and personal-social competence in the curriculum for ALL students; B:To differentiate teaching through appropriate grouping of students to meet the different needs of the groups with enrichment and extension of curriculum across ALL subjects in regular classrooms. Level 2: C:To conduct pull-out programmes of generic nature outside the regular classroom to allow systematic training for a homogeneous group of students (e.g. Creativity training, leadership training, etc.); D:To conduct pull-out programme in specific areas (e.g. Maths, Arts, etc.) outside the regular classroom to allow systematic training for students with outstanding performance in specific domains. Level 3: E:The HKAGE collaborates with tertiary institutions and other educational organizations / bodies to provide a wide and increasing range of programmes for exceptionally gifted students To cater the educational needs of gifted students, they advocate the following guiding principles: Nurturing multiple intelligences is a requirement of basic education for all students and should be part of the mission for all schools The needs of gifted children are best met within their own schools though it is recognized that opportunities to learn with similarly gifted students are important. Schools have an obligation to provide stimulating and challenging learning opportunities for their students The identification of gifted students should recognize the breadth of multiple intelligences Schools should ensure that the social and emotional, as well as the intellectual, needs of gifted children are recognized and met. 4.0  Conclusion The students must be given the motivation to think, the time to develop ideas, and the collaboration and support to encourage creative and critical thinking. Connecting ideas, seeing the similarities and differences, and the most important, be flexible and curious in thinking are the important aspects that education needs in teachers and students. References 1. Huitt, W. (1992). Problem solving and decision making: Consideration of individual differences using the Myers-Briggs Type Indicator. Journal of Psychological Type, 24,33-44.Retrievedfrom http://www.edpsycinteractive.org/papers/prbsmbti.html 2. Sicinski, A. Visual Thinking Magic The Evolution of Extraordinary Intelligence :Creativity: Merging the Left Right Brain  http://www.visualthinkingmagic.com/creativity-left-right-brain 3. King. Thoughtful Learning Blog :Teaching Innovation and Problem Solving  http://thoughtfullearning.com/blogpost/teaching-innovation-and-problem-solving (Accessed 2014-04-22 ) 4. Forrrester , J.C. 2008. ThinkingCreatively;Thinking Critically. Asian Social Science 5.  https://www.justlanded.com/english/Malaysia/Malaysia-Guide/Education/Introduction 6. http://www.edb.gov.hk/en/curriculum-development/major-level-of-edu/gifted/hong-kong-development/introduction.html

John Quincy Adams :: Biography Biographies Essays

John Quincy Adams Hello, I'm John Quincy Adams. I grew up in Braintree, Massachusetts, and when I became an adult I traveled with my father on his diplomatic missions until I became interested in political journalism at Harvard and eventually became he sixth president of the United States. During my lifetime, from 1767 to 1848, the United States was desperately trying to make allies, as the country was in it's infancy. I followed my father's footsteps, as I was working in foreign relations before I became President. I have experienced many great events, such as when I was appointed as minister to the Netherlands, a mere three days later I witnessed the French invade the country and overthrow the Dutch Republic. This was thought of by many as an attempt for the French to show the United States how strong it was, without exerting any force on them at all. On a different occasion, when I was appointed minister to Russia, I was the leading negotiator for the Treaty of Ghent with the British, which ended the War of 1812. These negotiations gained respect for the United States and me as a diplomat. I am a likable person wherever I go. When I was a kid, our family was very closely knit, as we all helped manage the farm, except for my dad, who was usually away in foreign countries. This didn't affect me very much since I joined up with him when I was 11 on his operations after my persistent asking. As President, I worked scrupulously to work out problems and provide leadership for the country. This was acknowledged by my fellow officials in office and by the country, as I'm thought of as a person with integrity and honesty. Louisa Catherine Adams, my wife, holds a special place in my heart. She has always been trustworthy and nice. As a child she had to deal with ill health frequently, (which often recurs), and as First Lady she held brilliant parties for my Cabinet and friends. Louisa and I had four children, but sadly they all died before they could have children of their own, all for various reasons. My only real enemy to speak of is Andrew Jackson. Before my administration, Jackson and his followers accused me of promising Henry Clay a cabinet post in return for his support. After I was elected, and I appointed Clay Secretary of State, Jackson's strong followers in Congress called it a 'corrupt bargain'.

Adolescence Essay -- Adolescent Behavior

Adolescence According to the dictionary, the word â€Å"Adolescence† is the stage of youth; or maturity. And yet, if you really think about it, that definition merely touches the surface. Adolescence is that part of ones life that he or she will never forget because it plays a big role in the formation of who that person will become.   Ã‚  Ã‚  Ã‚  Ã‚  It is quite normal for parents to think they know their children; REALLY know their children. In fact what they know, in most cases, is their child’s external behavior. Anything, which doesn’t fit into the parent’s idea of the child’s character, is liable to be classified as an unexpected reaction or absurd behavior.   Ã‚  Ã‚  Ã‚  Ã‚  To know a child however, one must not judge him by his defects, or his virtues. To do this could lead to the child being classified by the parents in such a way as to make it difficult for them ever to abandon this view. Knowledge of a person’s external behavior is a rather superficial kind of knowledge. It could lead parents to think of their child in terms of what he does, rather than what he is.   Ã‚  Ã‚  Ã‚  Ã‚  It is not clear what criteria parents follow when the want to classify or describe their child. Often they expect the child to fit into a scheme of adult values without realizing that the world of the adult and that of the child are quite distinct. Children have to be educated to be adults; it is not a matter of trying to turn them into adults when they...

Ted Bundy & terror

Ted Bundy was a terror for girls and women in 1970’s. He was a serial killer and a rapist who is believed to have ruthlessly murdered more than 20 girls from 1974-1979. Theodore Robert Cowell was born on November 24, 1946 to Eleanor Louise Cowell in a Vermont residential home for unwed mothers.His grandparents were introduced to him as his parents and his mother as his elder sister since she was unmarried. â€Å"Some, perhaps searching for some cause to Bundy's future actions, feel that Bundy's grandfather, Sam, may actually have fathered Ted out of an incestious relationship with Eleanor.The resulting confusion was the only known possbile truama in the young boy's life† (â€Å"Predator; Ted Bundy† BEGINNINGS). Eleanor married Johnnie Bundy on May 19, 1951 and Theodore Robert Cowell adopted Bundy as his last name. Bundy did not have any unpleasant experience in his childhood (â€Å"Predator; Ted Bundy† BEGINNINGS). By the time of his graduation Bundy had b ecome a stealer. He met his love Stephanie Brooks during his studies at the University of Washington. Even though love blossomed in their relationship it was not long that the couple broke off.â€Å"Bundy's lack of confidence and tendency toward manipulation had ruined the relationship† (â€Å"Predator; Ted Bundy† BEGINNINGS). Many of his victims are said to resemble Brooks who had a major impact on him. Bundy returned to his birthplace in 1969 and discovered the facts about his mother. He returned to the University of Washington. Another woman Liz Kendall entered his life and filled it with love. He had everything in his life by 1973- a degree in psychology, a loving partner and an impressive job with the Washington State Republican Party (â€Å"Predator; Ted Bundy† BEGINNINGS).Bundy became a brutal murderer by the end of 1973. He killed a number of girls in Washington. His first victim was 15 year old Kathy Devine. He abducted her on November 25, 1973 in a gre en pick-up and her body was recovered on December 6. Joni Lenz, his next victim, however was not killed though she suffered from brain damage and internal organ injuries. Lynda Ann Healy was abducted from her home on February 1, 1974 and never seen again. His next victims were Donna Manson, Susan Rancourt, Kathy Parks, Brenda Ball, Georgean Hawkins, Brenda Baker.All girls aged 15-19 years and Bundy followed a similar course of events in killing them- abduction and killing. Bundy carried on his inhuman routine and killed Janice Ott and Denise Naslund on July 14 at Lake Sammamish State Park. This time police could figure out a sketch and name Ted (though suspected to be unreal at first) of the criminal with the help of the people around (â€Å"Predator; Ted Bundy† SERIAL KILLER IN WASHINGTON). Bundy went to Utah after killing about 11 young girls in Washington. He carried on his fury in Utah and claimed his first victim 16 year old Nancy Wilcox on October 2, 1974.Bundy raped, h it and murdered Melissa Smith and Laurie Aimee both 17 year old teenagers later in the month. He then tried to kidnap Carol DeRonch but she was lucky to escape. He was however successful in abducting another girl, Debbie Kent, later in the day who was not lucky like DeRonch. His next victims were Caryn Campbell, Julie Cunningham, Denise Oliverson, Melanie Cooley, Lynette Culver, Susan Curtis, Shelley Robertson, Nancy Baird and Debbie Smith. Most of the girls’ bodies were not recovered and those recovered were mostly nude and severely injured (â€Å"Predator; Ted Bundy† BUNDY GOES TO UTAH).Bob Haywood, Utah Highway Patrol Officer, suspected a VW in Granger, Utah and tried to have a look into it. The driver drove the vehicle away but was caught soon by Haywood. Driver was identified as Ted Bundy and officer found several doubtful things in his car like burglary tools, a mask made of panty hose, an icepick, and handcuffs. Bundy had come under police scanner and they tried to figure out his link with the abduction of DeRonch. DeRonch could not identify Bundy but a teacher at school from where Kent disappeared identified him. He was held in relation to DeRonch attack.Deronch later identified him and he was sent to jail for 1-15 years. He was then tried for the murder of Caryn Campbell. Police found her hair in Bundy’s VW. Bundy was defending himself in the case and while on the visit to the courthouse law library on June 7, 1977 escaped jumping from a two storey window. He was arrested again after 6 days of freedom. â€Å"On December 30, 1977, he hacked his way through an old welded light fixture in his cell ceiling and crawled through to a deputies living quarters, put on some civilian clothes and walked out.He made his way to Vail, Colorado, took a bus to Denver, and boarded a plane to Chicago. † He finally fled to Florida (â€Å"Predator; Ted Bundy† ARREST†¦ AND ESCAPE). Bundy could not resist his killer temptation for lon g and attacked 4 girls on the night of January 14, 1978- Lisa Levy, Margaret Bowman, Karen Chandler, and Kathy Kleiner. Two of them were killed and other two survived. He also claimed the life of Cheryl Thomas the same night. All of the girls were ruthlessly beaten, raped and strangled. He abducted and killed another girl Kimberly Ann Leach on February 9 Feb 2008.He stole VW again to escape but was soon arrested after some struggle and attempted fleeing (â€Å"Predator; Ted Bundy† ON THE RUN IN FLORIDA). Bundy was tried for the murders in Florida and convicted on July 23. â€Å"the bite marks on Levy's buttock and Nita Neary's eyewitness identification were too much to be overcome. Five days late the penalty phase began. Character witnesses were called by both sides including Mary Louise Bundy for the defense† (â€Å"Predator; Ted Bundy† LAST DAYS). On July 31 the verdict of death sentence came Bundy’s way.The state of Florida tried Bundy for Leachâ€℠¢s murder and he was again convicted and sentenced to death. Bundy married Carol Ann Boone in the court who later gave birth to his daughter in October 1982. Bundy never admitted defeat and tried till end to escape his death sentence. Bundy’s death sentence was executed on January 24, 1989. He was electrocuted and declared dead at 7:16 am (â€Å"Predator; Ted Bundy† LAST DAYS). Fig. 1 (â€Å"Predator; Ted Bundy† LAST DAYS). Works Cited â€Å"Predator; Ted Bundy. † tedbundy. 150m. com. 22 July, 2008